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Affluence in NW8 7SH

How NW8 7SH ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
St John's Wood North
Council
Westminster
Region
London
Neighbourhood population
1,973 (2024)
Deprivation

How well off NW8 7SH is

On the English Indices of Deprivation 2025, the NW8 7SH area scores 7.0 out of 10, placing it more affluent than most of England. Its lowest-scoring category is living environment (2.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
7.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Living environment2.0
  • Older people in low-income households4.0
  • Children in low-income families5.0
  • Income6.0
  • Barriers to housing and services6.0
  • Crime7.0
  • Employment8.0
  • Education and skills8.0
  • Health and disability10.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£91,893
Before tax, all sources
England
£55,856
Above the national average
Higher than
98%
Of neighbourhoods in England and Wales
Work

Who is in work

57.7% of adults in the NW8 7SH area are in work, broadly in line with the England average of 55.7%. 11.3% are retired and 12.8% are full-time students.

NW8 7SHEngland
Employee, full-time38.5%34.3%
Employee, part-time6%11.9%
Self-employed13.1%9.5%
Unemployed3%2.9%
Full-time student12.8%7.9%
Retired11.3%21.5%
Looking after home or family6.7%4.8%
Long-term sick or disabled2.2%4.1%
Other6.3%3.1%
Occupations

Social grade

50.5% of adults in the NW8 7SH area work in managerial or professional jobs, well above the England average of 33.2%.

NW8 7SHEngland
Higher managerial & professional30.2%13.2%
Lower managerial & professional20.4%19.9%
Intermediate7%11.4%
Small employers & self-employed10.2%10.6%
Lower supervisory & technical1.8%5.3%
Semi-routine3.9%11.3%
Routine4.6%12%
Never worked & long-term unemployed9.2%8.5%
Full-time students12.7%7.7%
Education

Highest qualification

61.3% of adults in the NW8 7SH area hold a degree or equivalent, well above the England average of 33.9%. 11.2% have no qualifications.

NW8 7SHEngland
Degree level or above61.3%33.9%
A level or equivalent13.4%16.9%
GCSE grade 4/C or above5.1%13.3%
Below GCSE grade 4/C4.6%9.7%
Apprenticeship1.6%5.3%
Other qualifications2.8%2.8%
No qualifications11.2%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around NW8 7SH (St John's Wood North) (about 1,973 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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