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Affluence in NW8 7NU

How NW8 7NU ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
St John's Wood South
Council
Westminster
Region
London
Neighbourhood population
1,546 (2024)
Deprivation

How well off NW8 7NU is

On the English Indices of Deprivation 2025, the NW8 7NU area scores 3.0 out of 10, placing it more deprived than most of England. Its lowest-scoring category is older people in low-income households (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
3.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Older people in low-income households1.0
  • Living environment2.0
  • Income3.0
  • Barriers to housing and services3.0
  • Employment4.0
  • Health and disability4.0
  • Crime4.0
  • Children in low-income families4.0
  • Education and skills7.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£67,862
Before tax, all sources
England
£55,856
Above the national average
Higher than
81%
Of neighbourhoods in England and Wales
Work

Who is in work

43.7% of adults in the NW8 7NU area are in work, below the England average of 55.7%. 10.4% are retired and 23.2% are full-time students.

NW8 7NUEngland
Employee, full-time25.3%34.3%
Employee, part-time7.1%11.9%
Self-employed11.3%9.5%
Unemployed5.1%2.9%
Full-time student23.2%7.9%
Retired10.4%21.5%
Looking after home or family7%4.8%
Long-term sick or disabled5.8%4.1%
Other4.8%3.1%
Occupations

Social grade

34.5% of adults in the NW8 7NU area work in managerial or professional jobs, broadly in line with the England average of 33.2%.

NW8 7NUEngland
Higher managerial & professional19.8%13.2%
Lower managerial & professional14.7%19.9%
Intermediate6.6%11.4%
Small employers & self-employed9.3%10.6%
Lower supervisory & technical1.9%5.3%
Semi-routine7.2%11.3%
Routine3.6%12%
Never worked & long-term unemployed15%8.5%
Full-time students22%7.7%
Education

Highest qualification

61.3% of adults in the NW8 7NU area hold a degree or equivalent, well above the England average of 33.9%. 11.5% have no qualifications.

NW8 7NUEngland
Degree level or above61.3%33.9%
A level or equivalent10.9%16.9%
GCSE grade 4/C or above6.7%13.3%
Below GCSE grade 4/C5%9.7%
Apprenticeship2%5.3%
Other qualifications2.7%2.8%
No qualifications11.5%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around NW8 7NU (St John's Wood South) (about 1,546 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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