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Postcode district · London

Affluence in NW10

How NW10 ranks on deprivation and income, and the work and qualifications behind it.

Council
Brent
Region
London
Population
130,666 (2024)
Deprivation

How well off NW10 is

On the English Indices of Deprivation 2025, NW10 scores 2.6 out of 10, placing it more deprived than most of England. Its lowest-scoring category is barriers to housing and services (1.2 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
2.6/ 10
Most deprivedLeast deprived
Its 68 neighbourhoods, from 1 to 10
12345678910
Most deprivedLeast deprived
By category, lowest first
  • Barriers to housing and services1.2
  • Older people in low-income households2.0
  • Income2.3
  • Children in low-income families2.3
  • Living environment2.8
  • Employment3.2
  • Crime3.8
  • Education and skills4.6
  • Health and disability5.3
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£61,646
Before tax, all sources
England
£55,856
Above the national average
Higher than
70%
Of neighbourhoods in England and Wales
Work

Who is in work

54.9% of adults in NW10 are in work, broadly in line with the England average of 55.7%. 10.9% are retired and 11.3% are full-time students.

NW10England
Employee, full-time30.6%34.3%
Employee, part-time11.5%11.9%
Self-employed12.8%9.5%
Unemployed5.3%2.9%
Full-time student11.3%7.9%
Retired10.9%21.5%
Looking after home or family7%4.8%
Long-term sick or disabled4.6%4.1%
Other6%3.1%
Occupations

Social grade

27.4% of adults in NW10 work in managerial or professional jobs, below the England average of 33.2%.

NW10England
Higher managerial & professional10.6%13.2%
Lower managerial & professional16.7%19.9%
Intermediate8.4%11.4%
Small employers & self-employed12.6%10.6%
Lower supervisory & technical4.5%5.3%
Semi-routine10%11.3%
Routine12.5%12%
Never worked & long-term unemployed14%8.5%
Full-time students10.7%7.7%
Education

Highest qualification

39.5% of adults in NW10 hold a degree or equivalent, above the England average of 33.9%. 21.3% have no qualifications.

NW10England
Degree level or above39.5%33.9%
A level or equivalent12.9%16.9%
GCSE grade 4/C or above9.7%13.3%
Below GCSE grade 4/C8.9%9.7%
Apprenticeship3.7%5.3%
Other qualifications4%2.8%
No qualifications21.3%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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