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Affluence in NW10 9PY

How NW10 9PY ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Church End
Council
Brent
Region
London
Neighbourhood population
1,775 (2024)
Deprivation

How well off NW10 9PY is

On the English Indices of Deprivation 2025, the NW10 9PY area scores 1.0 out of 10, placing it among the most deprived fifth of England. Its lowest-scoring category is income (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
1.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Income1.0
  • Employment1.0
  • Barriers to housing and services1.0
  • Children in low-income families1.0
  • Older people in low-income households1.0
  • Crime3.0
  • Education and skills4.0
  • Health and disability4.0
  • Living environment4.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£55,927
Before tax, all sources
England
£55,856
Above the national average
Higher than
57%
Of neighbourhoods in England and Wales
Work

Who is in work

54.1% of adults in the NW10 9PY area are in work, broadly in line with the England average of 55.7%. 9.6% are retired and 9.6% are full-time students.

NW10 9PYEngland
Employee, full-time32.4%34.3%
Employee, part-time13.1%11.9%
Self-employed8.6%9.5%
Unemployed7.2%2.9%
Full-time student9.6%7.9%
Retired9.6%21.5%
Looking after home or family6.8%4.8%
Long-term sick or disabled6.7%4.1%
Other6%3.1%
Occupations

Social grade

24.9% of adults in the NW10 9PY area work in managerial or professional jobs, below the England average of 33.2%.

NW10 9PYEngland
Higher managerial & professional8%13.2%
Lower managerial & professional16.8%19.9%
Intermediate8.5%11.4%
Small employers & self-employed9.4%10.6%
Lower supervisory & technical5.8%5.3%
Semi-routine13.1%11.3%
Routine13.1%12%
Never worked & long-term unemployed16.4%8.5%
Full-time students8.9%7.7%
Education

Highest qualification

39.9% of adults in the NW10 9PY area hold a degree or equivalent, above the England average of 33.9%. 19.2% have no qualifications.

NW10 9PYEngland
Degree level or above39.9%33.9%
A level or equivalent12.9%16.9%
GCSE grade 4/C or above12.1%13.3%
Below GCSE grade 4/C9.6%9.7%
Apprenticeship3.5%5.3%
Other qualifications2.8%2.8%
No qualifications19.2%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around NW10 9PY (Church End) (about 1,775 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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