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Postcode sector · London

Affluence in NW10 9

How NW10 9 ranks on deprivation and income, and the work and qualifications behind it.

Council
Brent
Region
London
Population
20,183 (2024)
Deprivation

How well off NW10 9 is

On the English Indices of Deprivation 2025, NW10 9 scores 1.2 out of 10, placing it among the most deprived fifth of England. Its lowest-scoring category is income (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
1.2/ 10
Most deprivedLeast deprived
Its 10 neighbourhoods, from 1 to 10
12345678910
Most deprivedLeast deprived
By category, lowest first
  • Income1.0
  • Barriers to housing and services1.0
  • Children in low-income families1.1
  • Older people in low-income households1.2
  • Employment1.4
  • Crime2.3
  • Living environment2.7
  • Education and skills3.0
  • Health and disability3.4
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£54,954
Before tax, all sources
England
£55,856
Below the national average
Higher than
55%
Of neighbourhoods in England and Wales
Work

Who is in work

50.2% of adults in NW10 9 are in work, broadly in line with the England average of 55.7%. 9.9% are retired and 11.9% are full-time students.

NW10 9England
Employee, full-time26.2%34.3%
Employee, part-time13.4%11.9%
Self-employed10.6%9.5%
Unemployed6.2%2.9%
Full-time student11.9%7.9%
Retired9.9%21.5%
Looking after home or family8.4%4.8%
Long-term sick or disabled6.6%4.1%
Other6.8%3.1%
Occupations

Social grade

19.8% of adults in NW10 9 work in managerial or professional jobs, well below the England average of 33.2%.

NW10 9England
Higher managerial & professional6.1%13.2%
Lower managerial & professional13.7%19.9%
Intermediate8.8%11.4%
Small employers & self-employed11.4%10.6%
Lower supervisory & technical4.6%5.3%
Semi-routine12.2%11.3%
Routine14.9%12%
Never worked & long-term unemployed17.1%8.5%
Full-time students11.2%7.7%
Education

Highest qualification

31.6% of adults in NW10 9 hold a degree or equivalent, broadly in line with the England average of 33.9%. 24.6% have no qualifications.

NW10 9England
Degree level or above31.6%33.9%
A level or equivalent13.5%16.9%
GCSE grade 4/C or above12%13.3%
Below GCSE grade 4/C10.2%9.7%
Apprenticeship4.1%5.3%
Other qualifications4.2%2.8%
No qualifications24.6%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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