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Affluence in NW10 5AS

How NW10 5AS ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Kensal Green
Council
Brent
Region
London
Neighbourhood population
1,767 (2024)
Deprivation

How well off NW10 5AS is

On the English Indices of Deprivation 2025, the NW10 5AS area scores 6.0 out of 10, placing it close to the middle of the range for England. Its lowest-scoring category is barriers to housing and services (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
6.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Barriers to housing and services1.0
  • Living environment3.0
  • Older people in low-income households5.0
  • Income6.0
  • Employment7.0
  • Crime7.0
  • Children in low-income families7.0
  • Education and skills8.0
  • Health and disability9.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£73,312
Before tax, all sources
England
£55,856
Above the national average
Higher than
88%
Of neighbourhoods in England and Wales
Work

Who is in work

62.8% of adults in the NW10 5AS area are in work, above the England average of 55.7%. 15.1% are retired and 8.2% are full-time students.

NW10 5ASEngland
Employee, full-time36.5%34.3%
Employee, part-time7.8%11.9%
Self-employed18.5%9.5%
Unemployed3.5%2.9%
Full-time student8.2%7.9%
Retired15.1%21.5%
Looking after home or family4.4%4.8%
Long-term sick or disabled2.5%4.1%
Other3.4%3.1%
Occupations

Social grade

44.1% of adults in the NW10 5AS area work in managerial or professional jobs, above the England average of 33.2%.

NW10 5ASEngland
Higher managerial & professional19.7%13.2%
Lower managerial & professional24.5%19.9%
Intermediate7.6%11.4%
Small employers & self-employed14.5%10.6%
Lower supervisory & technical3.5%5.3%
Semi-routine5.7%11.3%
Routine9.7%12%
Never worked & long-term unemployed7.6%8.5%
Full-time students7.3%7.7%
Education

Highest qualification

51.5% of adults in the NW10 5AS area hold a degree or equivalent, well above the England average of 33.9%. 17.8% have no qualifications.

NW10 5ASEngland
Degree level or above51.5%33.9%
A level or equivalent10.3%16.9%
GCSE grade 4/C or above8.7%13.3%
Below GCSE grade 4/C6.4%9.7%
Apprenticeship2.6%5.3%
Other qualifications2.7%2.8%
No qualifications17.8%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around NW10 5AS (Kensal Green) (about 1,767 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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