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Postcode · London

Affluence in NW10 4BS

How NW10 4BS ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Church End
Council
Brent
Region
London
Neighbourhood population
2,075 (2024)
Deprivation

How well off NW10 4BS is

On the English Indices of Deprivation 2025, the NW10 4BS area scores 2.0 out of 10, placing it among the most deprived fifth of England. Its lowest-scoring category is income (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
2.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Income1.0
  • Barriers to housing and services1.0
  • Children in low-income families1.0
  • Older people in low-income households2.0
  • Employment3.0
  • Education and skills4.0
  • Living environment4.0
  • Health and disability5.0
  • Crime5.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£55,927
Before tax, all sources
England
£55,856
Above the national average
Higher than
57%
Of neighbourhoods in England and Wales
Work

Who is in work

53.1% of adults in the NW10 4BS area are in work, broadly in line with the England average of 55.7%. 9.6% are retired and 10.6% are full-time students.

NW10 4BSEngland
Employee, full-time27.1%34.3%
Employee, part-time12.5%11.9%
Self-employed13.4%9.5%
Unemployed7.4%2.9%
Full-time student10.6%7.9%
Retired9.6%21.5%
Looking after home or family9.4%4.8%
Long-term sick or disabled3.7%4.1%
Other6.2%3.1%
Occupations

Social grade

20.7% of adults in the NW10 4BS area work in managerial or professional jobs, well below the England average of 33.2%.

NW10 4BSEngland
Higher managerial & professional7.3%13.2%
Lower managerial & professional13.5%19.9%
Intermediate10.3%11.4%
Small employers & self-employed14%10.6%
Lower supervisory & technical6.3%5.3%
Semi-routine10.4%11.3%
Routine12.6%12%
Never worked & long-term unemployed15.9%8.5%
Full-time students9.9%7.7%
Education

Highest qualification

32.9% of adults in the NW10 4BS area hold a degree or equivalent, broadly in line with the England average of 33.9%. 23.5% have no qualifications.

NW10 4BSEngland
Degree level or above32.9%33.9%
A level or equivalent13.1%16.9%
GCSE grade 4/C or above11.4%13.3%
Below GCSE grade 4/C9.6%9.7%
Apprenticeship5.2%5.3%
Other qualifications4.3%2.8%
No qualifications23.5%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around NW10 4BS (Church End) (about 2,075 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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