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Postcode sector · London

Affluence in NW10 4

How NW10 4 ranks on deprivation and income, and the work and qualifications behind it.

Council
Brent
Region
London
Population
22,777 (2024)
Deprivation

How well off NW10 4 is

On the English Indices of Deprivation 2025, NW10 4 scores 1.6 out of 10, placing it among the most deprived fifth of England. Its lowest-scoring category is barriers to housing and services (1.1 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
1.6/ 10
Most deprivedLeast deprived
Its 11 neighbourhoods, from 1 to 10
12345678910
Most deprivedLeast deprived
By category, lowest first
  • Barriers to housing and services1.1
  • Children in low-income families1.1
  • Income1.3
  • Older people in low-income households1.4
  • Living environment1.7
  • Employment2.1
  • Crime2.3
  • Education and skills3.6
  • Health and disability4.5
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£57,248
Before tax, all sources
England
£55,856
Above the national average
Higher than
61%
Of neighbourhoods in England and Wales
Work

Who is in work

55.6% of adults in NW10 4 are in work, broadly in line with the England average of 55.7%. 9.3% are retired and 10.5% are full-time students.

NW10 4England
Employee, full-time29.8%34.3%
Employee, part-time12.7%11.9%
Self-employed13.1%9.5%
Unemployed5.9%2.9%
Full-time student10.5%7.9%
Retired9.3%21.5%
Looking after home or family7%4.8%
Long-term sick or disabled5.3%4.1%
Other6.3%3.1%
Occupations

Social grade

23.9% of adults in NW10 4 work in managerial or professional jobs, below the England average of 33.2%.

NW10 4England
Higher managerial & professional8.5%13.2%
Lower managerial & professional15.5%19.9%
Intermediate8.5%11.4%
Small employers & self-employed13%10.6%
Lower supervisory & technical4.9%5.3%
Semi-routine11%11.3%
Routine14.2%12%
Never worked & long-term unemployed14.4%8.5%
Full-time students10%7.7%
Education

Highest qualification

35.2% of adults in NW10 4 hold a degree or equivalent, broadly in line with the England average of 33.9%. 23.8% have no qualifications.

NW10 4England
Degree level or above35.2%33.9%
A level or equivalent13.3%16.9%
GCSE grade 4/C or above9.9%13.3%
Below GCSE grade 4/C9.3%9.7%
Apprenticeship4.1%5.3%
Other qualifications4.3%2.8%
No qualifications23.8%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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