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Postcode sector · London

Affluence in NW10 3

How NW10 3 ranks on deprivation and income, and the work and qualifications behind it.

Council
Brent
Region
London
Population
25,413 (2024)
Deprivation

How well off NW10 3 is

On the English Indices of Deprivation 2025, NW10 3 scores 4.0 out of 10, placing it more deprived than most of England. Its lowest-scoring category is barriers to housing and services (1.4 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
4.0/ 10
Most deprivedLeast deprived
Its 14 neighbourhoods, from 1 to 10
12345678910
Most deprivedLeast deprived
By category, lowest first
  • Barriers to housing and services1.4
  • Living environment2.5
  • Older people in low-income households3.4
  • Income3.8
  • Children in low-income families4.4
  • Employment4.6
  • Crime4.8
  • Education and skills6.6
  • Health and disability6.6
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£67,480
Before tax, all sources
England
£55,856
Above the national average
Higher than
81%
Of neighbourhoods in England and Wales
Work

Who is in work

59.2% of adults in NW10 3 are in work, broadly in line with the England average of 55.7%. 11.4% are retired and 9.2% are full-time students.

NW10 3England
Employee, full-time32.7%34.3%
Employee, part-time10.4%11.9%
Self-employed16.1%9.5%
Unemployed5%2.9%
Full-time student9.2%7.9%
Retired11.4%21.5%
Looking after home or family6%4.8%
Long-term sick or disabled3.9%4.1%
Other5.3%3.1%
Occupations

Social grade

36.4% of adults in NW10 3 work in managerial or professional jobs, broadly in line with the England average of 33.2%.

NW10 3England
Higher managerial & professional15.1%13.2%
Lower managerial & professional21.3%19.9%
Intermediate8.4%11.4%
Small employers & self-employed13.4%10.6%
Lower supervisory & technical3.7%5.3%
Semi-routine8.1%11.3%
Routine10%12%
Never worked & long-term unemployed11.4%8.5%
Full-time students8.6%7.7%
Education

Highest qualification

46.1% of adults in NW10 3 hold a degree or equivalent, above the England average of 33.9%. 17.8% have no qualifications.

NW10 3England
Degree level or above46.1%33.9%
A level or equivalent12.7%16.9%
GCSE grade 4/C or above9.5%13.3%
Below GCSE grade 4/C7.6%9.7%
Apprenticeship3.2%5.3%
Other qualifications3.1%2.8%
No qualifications17.8%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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