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Affluence in NW10 2SG

How NW10 2SG ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Willesden Green
Council
Brent
Region
London
Neighbourhood population
1,898 (2024)
Deprivation

How well off NW10 2SG is

On the English Indices of Deprivation 2025, the NW10 2SG area scores 3.0 out of 10, placing it more deprived than most of England. Its lowest-scoring category is barriers to housing and services (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
3.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Barriers to housing and services1.0
  • Older people in low-income households1.0
  • Income2.0
  • Children in low-income families2.0
  • Crime3.0
  • Living environment3.0
  • Employment4.0
  • Education and skills6.0
  • Health and disability7.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£61,273
Before tax, all sources
England
£55,856
Above the national average
Higher than
70%
Of neighbourhoods in England and Wales
Work

Who is in work

56.7% of adults in the NW10 2SG area are in work, broadly in line with the England average of 55.7%. 12% are retired and 9.8% are full-time students.

NW10 2SGEngland
Employee, full-time35%34.3%
Employee, part-time10.2%11.9%
Self-employed11.4%9.5%
Unemployed4.6%2.9%
Full-time student9.8%7.9%
Retired12%21.5%
Looking after home or family5.8%4.8%
Long-term sick or disabled6.4%4.1%
Other4.8%3.1%
Occupations

Social grade

31.3% of adults in the NW10 2SG area work in managerial or professional jobs, broadly in line with the England average of 33.2%.

NW10 2SGEngland
Higher managerial & professional12%13.2%
Lower managerial & professional19.3%19.9%
Intermediate8.5%11.4%
Small employers & self-employed12.5%10.6%
Lower supervisory & technical4.4%5.3%
Semi-routine9.9%11.3%
Routine11.9%12%
Never worked & long-term unemployed12.3%8.5%
Full-time students9.1%7.7%
Education

Highest qualification

43.9% of adults in the NW10 2SG area hold a degree or equivalent, above the England average of 33.9%. 18.9% have no qualifications.

NW10 2SGEngland
Degree level or above43.9%33.9%
A level or equivalent10.8%16.9%
GCSE grade 4/C or above9.8%13.3%
Below GCSE grade 4/C9.3%9.7%
Apprenticeship3.4%5.3%
Other qualifications3.9%2.8%
No qualifications18.9%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around NW10 2SG (Willesden Green) (about 1,898 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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