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Affluence in NW10 2QD

How NW10 2QD ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Willesden Green
Council
Brent
Region
London
Neighbourhood population
2,202 (2024)
Deprivation

How well off NW10 2QD is

On the English Indices of Deprivation 2025, the NW10 2QD area scores 2.0 out of 10, placing it among the most deprived fifth of England. Its lowest-scoring category is barriers to housing and services (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
2.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Barriers to housing and services1.0
  • Children in low-income families1.0
  • Older people in low-income households1.0
  • Income2.0
  • Crime2.0
  • Living environment2.0
  • Employment3.0
  • Health and disability5.0
  • Education and skills6.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£61,273
Before tax, all sources
England
£55,856
Above the national average
Higher than
70%
Of neighbourhoods in England and Wales
Work

Who is in work

63.8% of adults in the NW10 2QD area are in work, above the England average of 55.7%. 9.1% are retired and 8.4% are full-time students.

NW10 2QDEngland
Employee, full-time38.3%34.3%
Employee, part-time12.4%11.9%
Self-employed13.1%9.5%
Unemployed5.1%2.9%
Full-time student8.4%7.9%
Retired9.1%21.5%
Looking after home or family4.8%4.8%
Long-term sick or disabled3.1%4.1%
Other5.7%3.1%
Occupations

Social grade

30.3% of adults in the NW10 2QD area work in managerial or professional jobs, broadly in line with the England average of 33.2%.

NW10 2QDEngland
Higher managerial & professional12.4%13.2%
Lower managerial & professional17.9%19.9%
Intermediate8.6%11.4%
Small employers & self-employed12.8%10.6%
Lower supervisory & technical7.2%5.3%
Semi-routine10.1%11.3%
Routine13.1%12%
Never worked & long-term unemployed10.6%8.5%
Full-time students7.2%7.7%
Education

Highest qualification

44.4% of adults in the NW10 2QD area hold a degree or equivalent, above the England average of 33.9%. 17.4% have no qualifications.

NW10 2QDEngland
Degree level or above44.4%33.9%
A level or equivalent11.4%16.9%
GCSE grade 4/C or above10.1%13.3%
Below GCSE grade 4/C7.2%9.7%
Apprenticeship4.7%5.3%
Other qualifications4.8%2.8%
No qualifications17.4%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around NW10 2QD (Willesden Green) (about 2,202 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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