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Affluence in NW10 1SB

How NW10 1SB ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Neasden
Council
Brent
Region
London
Neighbourhood population
1,997 (2024)
Deprivation

How well off NW10 1SB is

On the English Indices of Deprivation 2025, the NW10 1SB area scores 2.0 out of 10, placing it among the most deprived fifth of England. Its lowest-scoring category is income (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
2.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Income1.0
  • Barriers to housing and services1.0
  • Children in low-income families1.0
  • Employment2.0
  • Living environment3.0
  • Older people in low-income households3.0
  • Education and skills4.0
  • Crime4.0
  • Health and disability6.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£52,863
Before tax, all sources
England
£55,856
Below the national average
Higher than
50%
Of neighbourhoods in England and Wales
Work

Who is in work

51.5% of adults in the NW10 1SB area are in work, broadly in line with the England average of 55.7%. 12.5% are retired and 13.8% are full-time students.

NW10 1SBEngland
Employee, full-time22.2%34.3%
Employee, part-time14.8%11.9%
Self-employed14.5%9.5%
Unemployed4.6%2.9%
Full-time student13.8%7.9%
Retired12.5%21.5%
Looking after home or family9.4%4.8%
Long-term sick or disabled2.2%4.1%
Other6%3.1%
Occupations

Social grade

22.1% of adults in the NW10 1SB area work in managerial or professional jobs, well below the England average of 33.2%.

NW10 1SBEngland
Higher managerial & professional10.3%13.2%
Lower managerial & professional11.8%19.9%
Intermediate8.1%11.4%
Small employers & self-employed15.9%10.6%
Lower supervisory & technical4.9%5.3%
Semi-routine13.2%11.3%
Routine9.3%12%
Never worked & long-term unemployed13%8.5%
Full-time students13.4%7.7%
Education

Highest qualification

35.7% of adults in the NW10 1SB area hold a degree or equivalent, broadly in line with the England average of 33.9%. 25.5% have no qualifications.

NW10 1SBEngland
Degree level or above35.7%33.9%
A level or equivalent15%16.9%
GCSE grade 4/C or above7.6%13.3%
Below GCSE grade 4/C7.7%9.7%
Apprenticeship5.2%5.3%
Other qualifications3.4%2.8%
No qualifications25.5%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around NW10 1SB (Neasden) (about 1,997 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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