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Affluence in NW10 1HF

How NW10 1HF ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Dudden Hill
Council
Brent
Region
London
Neighbourhood population
1,542 (2024)
Deprivation

How well off NW10 1HF is

On the English Indices of Deprivation 2025, the NW10 1HF area scores 4.0 out of 10, placing it more deprived than most of England. Its lowest-scoring category is barriers to housing and services (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
4.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Barriers to housing and services1.0
  • Income3.0
  • Living environment3.0
  • Children in low-income families3.0
  • Employment4.0
  • Older people in low-income households4.0
  • Education and skills5.0
  • Crime5.0
  • Health and disability7.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£66,222
Before tax, all sources
England
£55,856
Above the national average
Higher than
78%
Of neighbourhoods in England and Wales
Work

Who is in work

54.7% of adults in the NW10 1HF area are in work, broadly in line with the England average of 55.7%. 17.1% are retired and 10.1% are full-time students.

NW10 1HFEngland
Employee, full-time30.7%34.3%
Employee, part-time10.4%11.9%
Self-employed13.6%9.5%
Unemployed4.9%2.9%
Full-time student10.1%7.9%
Retired17.1%21.5%
Looking after home or family6.2%4.8%
Long-term sick or disabled2.9%4.1%
Other4%3.1%
Occupations

Social grade

32.1% of adults in the NW10 1HF area work in managerial or professional jobs, broadly in line with the England average of 33.2%.

NW10 1HFEngland
Higher managerial & professional14.9%13.2%
Lower managerial & professional17.3%19.9%
Intermediate8%11.4%
Small employers & self-employed14.5%10.6%
Lower supervisory & technical4.7%5.3%
Semi-routine9.7%11.3%
Routine9.4%12%
Never worked & long-term unemployed12%8.5%
Full-time students9.7%7.7%
Education

Highest qualification

45.7% of adults in the NW10 1HF area hold a degree or equivalent, above the England average of 33.9%. 18.1% have no qualifications.

NW10 1HFEngland
Degree level or above45.7%33.9%
A level or equivalent15.5%16.9%
GCSE grade 4/C or above7.5%13.3%
Below GCSE grade 4/C6.9%9.7%
Apprenticeship3.2%5.3%
Other qualifications3.2%2.8%
No qualifications18.1%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around NW10 1HF (Dudden Hill) (about 1,542 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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