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Postcode sector · London

Affluence in NW10 0

How NW10 0 ranks on deprivation and income, and the work and qualifications behind it.

Council
Brent
Region
London
Population
28,099 (2024)
Deprivation

How well off NW10 0 is

On the English Indices of Deprivation 2025, NW10 0 scores 1.5 out of 10, placing it among the most deprived fifth of England. Its lowest-scoring category is barriers to housing and services (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
1.5/ 10
Most deprivedLeast deprived
Its 15 neighbourhoods, from 1 to 10
12345678910
Most deprivedLeast deprived
By category, lowest first
  • Barriers to housing and services1.0
  • Children in low-income families1.3
  • Income1.3
  • Older people in low-income households1.6
  • Employment2.3
  • Education and skills2.7
  • Crime2.7
  • Living environment3.1
  • Health and disability4.4
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£54,112
Before tax, all sources
England
£55,856
Below the national average
Higher than
53%
Of neighbourhoods in England and Wales
Work

Who is in work

49.9% of adults in NW10 0 are in work, broadly in line with the England average of 55.7%. 11.9% are retired and 12.4% are full-time students.

NW10 0England
Employee, full-time26.7%34.3%
Employee, part-time12.1%11.9%
Self-employed11.1%9.5%
Unemployed5.9%2.9%
Full-time student12.4%7.9%
Retired11.9%21.5%
Looking after home or family8%4.8%
Long-term sick or disabled5.1%4.1%
Other6.7%3.1%
Occupations

Social grade

18.6% of adults in NW10 0 work in managerial or professional jobs, well below the England average of 33.2%.

NW10 0England
Higher managerial & professional5.8%13.2%
Lower managerial & professional12.8%19.9%
Intermediate8.6%11.4%
Small employers & self-employed12.7%10.6%
Lower supervisory & technical4.8%5.3%
Semi-routine11.5%11.3%
Routine15%12%
Never worked & long-term unemployed17.1%8.5%
Full-time students11.8%7.7%
Education

Highest qualification

30.8% of adults in NW10 0 hold a degree or equivalent, broadly in line with the England average of 33.9%. 26% have no qualifications.

NW10 0England
Degree level or above30.8%33.9%
A level or equivalent12.9%16.9%
GCSE grade 4/C or above11.1%13.3%
Below GCSE grade 4/C10.9%9.7%
Apprenticeship4.1%5.3%
Other qualifications4.3%2.8%
No qualifications26%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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