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Affluence in NW1 8DZ

How NW1 8DZ ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Primrose Hill
Council
Camden
Region
London
Neighbourhood population
1,457 (2024)
Deprivation

How well off NW1 8DZ is

On the English Indices of Deprivation 2025, the NW1 8DZ area scores 8.0 out of 10, placing it more affluent than most of England. Its lowest-scoring category is living environment (2.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
8.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Living environment2.0
  • Older people in low-income households5.0
  • Crime6.0
  • Income8.0
  • Employment8.0
  • Barriers to housing and services8.0
  • Education and skills9.0
  • Health and disability9.0
  • Children in low-income families9.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£76,763
Before tax, all sources
England
£55,856
Above the national average
Higher than
91%
Of neighbourhoods in England and Wales
Work

Who is in work

64.2% of adults in the NW1 8DZ area are in work, above the England average of 55.7%. 13.7% are retired and 9.1% are full-time students.

NW1 8DZEngland
Employee, full-time39.1%34.3%
Employee, part-time6.2%11.9%
Self-employed18.9%9.5%
Unemployed2.6%2.9%
Full-time student9.1%7.9%
Retired13.7%21.5%
Looking after home or family5.5%4.8%
Long-term sick or disabled1.9%4.1%
Other3%3.1%
Occupations

Social grade

61.9% of adults in the NW1 8DZ area work in managerial or professional jobs, well above the England average of 33.2%.

NW1 8DZEngland
Higher managerial & professional35.8%13.2%
Lower managerial & professional26.1%19.9%
Intermediate4.9%11.4%
Small employers & self-employed12%10.6%
Lower supervisory & technical1.5%5.3%
Semi-routine3.6%11.3%
Routine2.6%12%
Never worked & long-term unemployed5.6%8.5%
Full-time students7.9%7.7%
Education

Highest qualification

72.2% of adults in the NW1 8DZ area hold a degree or equivalent, more than double the England average of 33.9%. 5.3% have no qualifications.

NW1 8DZEngland
Degree level or above72.2%33.9%
A level or equivalent10.3%16.9%
GCSE grade 4/C or above6%13.3%
Below GCSE grade 4/C3.1%9.7%
Apprenticeship1.5%5.3%
Other qualifications1.8%2.8%
No qualifications5.3%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around NW1 8DZ (Primrose Hill) (about 1,457 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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