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Postcode · London

Affluence in NW1 4AQ

How NW1 4AQ ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Fitzrovia West & Soho
Council
Westminster
Region
London
Neighbourhood population
1,987 (2024)
Deprivation

How well off NW1 4AQ is

On the English Indices of Deprivation 2025, the NW1 4AQ area scores 5.0 out of 10, placing it close to the middle of the range for England. Its lowest-scoring category is living environment (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
5.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Living environment1.0
  • Children in low-income families3.0
  • Older people in low-income households3.0
  • Barriers to housing and services4.0
  • Income5.0
  • Employment6.0
  • Health and disability6.0
  • Crime6.0
  • Education and skills7.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£68,395
Before tax, all sources
England
£55,856
Above the national average
Higher than
82%
Of neighbourhoods in England and Wales
Work

Who is in work

46.6% of adults in the NW1 4AQ area are in work, below the England average of 55.7%. 12.2% are retired and 27.8% are full-time students.

NW1 4AQEngland
Employee, full-time26.8%34.3%
Employee, part-time7.4%11.9%
Self-employed12.4%9.5%
Unemployed3%2.9%
Full-time student27.8%7.9%
Retired12.2%21.5%
Looking after home or family3.8%4.8%
Long-term sick or disabled4%4.1%
Other2.6%3.1%
Occupations

Social grade

36.6% of adults in the NW1 4AQ area work in managerial or professional jobs, broadly in line with the England average of 33.2%.

NW1 4AQEngland
Higher managerial & professional18.5%13.2%
Lower managerial & professional18.1%19.9%
Intermediate6.4%11.4%
Small employers & self-employed10.2%10.6%
Lower supervisory & technical1.7%5.3%
Semi-routine4.9%11.3%
Routine4%12%
Never worked & long-term unemployed8.8%8.5%
Full-time students27.4%7.7%
Education

Highest qualification

58.3% of adults in the NW1 4AQ area hold a degree or equivalent, well above the England average of 33.9%. 10.6% have no qualifications.

NW1 4AQEngland
Degree level or above58.3%33.9%
A level or equivalent16.4%16.9%
GCSE grade 4/C or above5.8%13.3%
Below GCSE grade 4/C4.3%9.7%
Apprenticeship1.5%5.3%
Other qualifications3.1%2.8%
No qualifications10.6%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around NW1 4AQ (Fitzrovia West & Soho) (about 1,987 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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