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Postcode area · North West London

Affluence in NW

How NW ranks on deprivation and income, and the work and qualifications behind it.

Council
Camden
Region
London
Population
679,803 (2024)
Deprivation

How well off NW is

On the English Indices of Deprivation 2025, NW scores 4.3 out of 10, placing it close to the middle of the range for England. Its lowest-scoring category is living environment (2.8 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
4.3/ 10
Most deprivedLeast deprived
Its 377 neighbourhoods, from 1 to 10
12345678910
Most deprivedLeast deprived
By category, lowest first
  • Living environment2.8
  • Barriers to housing and services3.1
  • Older people in low-income households3.1
  • Income3.9
  • Children in low-income families3.9
  • Crime4.7
  • Employment4.8
  • Education and skills6.3
  • Health and disability6.3
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£72,010
Before tax, all sources
England
£55,856
Above the national average
Higher than
87%
Of neighbourhoods in England and Wales
Work

Who is in work

56.6% of adults in NW are in work, broadly in line with the England average of 55.7%. 11.7% are retired and 12% are full-time students.

NWEngland
Employee, full-time32.8%34.3%
Employee, part-time10%11.9%
Self-employed13.8%9.5%
Unemployed4.3%2.9%
Full-time student12%7.9%
Retired11.7%21.5%
Looking after home or family6.5%4.8%
Long-term sick or disabled4.1%4.1%
Other4.8%3.1%
Occupations

Social grade

37.5% of adults in NW work in managerial or professional jobs, above the England average of 33.2%.

NWEngland
Higher managerial & professional18.3%13.2%
Lower managerial & professional19.1%19.9%
Intermediate8.1%11.4%
Small employers & self-employed12.2%10.6%
Lower supervisory & technical3.3%5.3%
Semi-routine7.9%11.3%
Routine8.1%12%
Never worked & long-term unemployed11.6%8.5%
Full-time students11.4%7.7%
Education

Highest qualification

49.3% of adults in NW hold a degree or equivalent, well above the England average of 33.9%. 16.5% have no qualifications.

NWEngland
Degree level or above49.3%33.9%
A level or equivalent12.7%16.9%
GCSE grade 4/C or above8.6%13.3%
Below GCSE grade 4/C6.7%9.7%
Apprenticeship2.8%5.3%
Other qualifications3.3%2.8%
No qualifications16.5%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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