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Postcode district · Norwich

Affluence in NR10

How NR10 ranks on deprivation and income, and the work and qualifications behind it.

Council
Broadland
Region
East of England
Population
34,326 (2024)
Deprivation

How well off NR10 is

On the English Indices of Deprivation 2025, NR10 scores 6.4 out of 10, placing it more affluent than most of England. Its lowest-scoring category is barriers to housing and services (2.5 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
6.4/ 10
Most deprivedLeast deprived
Its 22 neighbourhoods, from 1 to 10
12345678910
Most deprivedLeast deprived
By category, lowest first
  • Barriers to housing and services2.5
  • Education and skills5.1
  • Living environment5.4
  • Employment7.2
  • Children in low-income families7.2
  • Income7.2
  • Older people in low-income households7.5
  • Health and disability7.6
  • Crime8.4
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£52,831
Before tax, all sources
England
£55,856
Below the national average
Higher than
50%
Of neighbourhoods in England and Wales
Work

Who is in work

56.9% of adults in NR10 are in work, broadly in line with the England average of 55.7%. 26.7% are retired and 4.4% are full-time students.

NR10England
Employee, full-time31.4%34.3%
Employee, part-time13.7%11.9%
Self-employed11.8%9.5%
Unemployed1.8%2.9%
Full-time student4.4%7.9%
Retired26.7%21.5%
Looking after home or family3.5%4.8%
Long-term sick or disabled3.4%4.1%
Other3.3%3.1%
Occupations

Social grade

32.4% of adults in NR10 work in managerial or professional jobs, broadly in line with the England average of 33.2%.

NR10England
Higher managerial & professional11.2%13.2%
Lower managerial & professional21.2%19.9%
Intermediate13.1%11.4%
Small employers & self-employed15.2%10.6%
Lower supervisory & technical6%5.3%
Semi-routine12.7%11.3%
Routine11.1%12%
Never worked & long-term unemployed5.3%8.5%
Full-time students4.3%7.7%
Education

Highest qualification

26% of adults in NR10 hold a degree or equivalent, below the England average of 33.9%. 17.8% have no qualifications.

NR10England
Degree level or above26%33.9%
A level or equivalent18.7%16.9%
GCSE grade 4/C or above16.2%13.3%
Below GCSE grade 4/C11.2%9.7%
Apprenticeship7.5%5.3%
Other qualifications2.5%2.8%
No qualifications17.8%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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