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Postcode · Kettering

Affluence in NN16 9AY

How NN16 9AY ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Kettering Brambleside
Council
North Northamptonshire
Region
East Midlands
Neighbourhood population
1,175 (2024)
Deprivation

How well off NN16 9AY is

On the English Indices of Deprivation 2025, the NN16 9AY area scores 8.0 out of 10, placing it more affluent than most of England. Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
8.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Children in low-income families5.0
  • Income6.0
  • Health and disability6.0
  • Employment7.0
  • Education and skills7.0
  • Crime8.0
  • Older people in low-income households8.0
  • Barriers to housing and services9.0
  • Living environment10.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£54,561
Before tax, all sources
England
£55,856
Below the national average
Higher than
54%
Of neighbourhoods in England and Wales
Work

Who is in work

59.7% of adults in the NN16 9AY area are in work, broadly in line with the England average of 55.7%. 26.4% are retired and 4.6% are full-time students.

NN16 9AYEngland
Employee, full-time38.8%34.3%
Employee, part-time12.6%11.9%
Self-employed8.3%9.5%
Unemployed2%2.9%
Full-time student4.6%7.9%
Retired26.4%21.5%
Looking after home or family2.9%4.8%
Long-term sick or disabled2.3%4.1%
Other2.1%3.1%
Occupations

Social grade

31% of adults in the NN16 9AY area work in managerial or professional jobs, broadly in line with the England average of 33.2%.

NN16 9AYEngland
Higher managerial & professional10.9%13.2%
Lower managerial & professional20.2%19.9%
Intermediate14.4%11.4%
Small employers & self-employed10.8%10.6%
Lower supervisory & technical6.2%5.3%
Semi-routine12.7%11.3%
Routine14.9%12%
Never worked & long-term unemployed5.4%8.5%
Full-time students4.5%7.7%
Education

Highest qualification

25.6% of adults in the NN16 9AY area hold a degree or equivalent, below the England average of 33.9%. 16.6% have no qualifications.

NN16 9AYEngland
Degree level or above25.6%33.9%
A level or equivalent18.9%16.9%
GCSE grade 4/C or above15.2%13.3%
Below GCSE grade 4/C11.4%9.7%
Apprenticeship9%5.3%
Other qualifications3.2%2.8%
No qualifications16.6%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around NN16 9AY (Kettering Brambleside) (about 1,175 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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