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Postcode district · Rushden

Affluence in NN10

How NN10 ranks on deprivation and income, and the work and qualifications behind it.

Council
North Northamptonshire
Region
East Midlands
Population
42,095 (2024)
Deprivation

How well off NN10 is

On the English Indices of Deprivation 2025, NN10 scores 6.5 out of 10, placing it more affluent than most of England. Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
6.5/ 10
Most deprivedLeast deprived
Its 23 neighbourhoods, from 1 to 10
12345678910
Most deprivedLeast deprived
By category, lowest first
  • Education and skills4.6
  • Crime5.5
  • Health and disability5.7
  • Children in low-income families5.9
  • Income6.2
  • Employment6.3
  • Older people in low-income households6.8
  • Living environment7.0
  • Barriers to housing and services8.4
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£50,992
Before tax, all sources
England
£55,856
Below the national average
Higher than
45%
Of neighbourhoods in England and Wales
Work

Who is in work

60.3% of adults in NN10 are in work, broadly in line with the England average of 55.7%. 22.6% are retired and 4.9% are full-time students.

NN10England
Employee, full-time39.3%34.3%
Employee, part-time12.3%11.9%
Self-employed8.8%9.5%
Unemployed2.3%2.9%
Full-time student4.9%7.9%
Retired22.6%21.5%
Looking after home or family4%4.8%
Long-term sick or disabled3.5%4.1%
Other2.4%3.1%
Occupations

Social grade

30.3% of adults in NN10 work in managerial or professional jobs, broadly in line with the England average of 33.2%.

NN10England
Higher managerial & professional10.6%13.2%
Lower managerial & professional19.7%19.9%
Intermediate13%11.4%
Small employers & self-employed10.5%10.6%
Lower supervisory & technical6.5%5.3%
Semi-routine12.7%11.3%
Routine16%12%
Never worked & long-term unemployed6.2%8.5%
Full-time students4.7%7.7%
Education

Highest qualification

24.6% of adults in NN10 hold a degree or equivalent, below the England average of 33.9%. 19.3% have no qualifications.

NN10England
Degree level or above24.6%33.9%
A level or equivalent17.9%16.9%
GCSE grade 4/C or above16.1%13.3%
Below GCSE grade 4/C12.7%9.7%
Apprenticeship6.7%5.3%
Other qualifications2.7%2.8%
No qualifications19.3%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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