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Postcode · Rushden

Affluence in NN10 9QL

How NN10 9QL ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Rushden West & North
Council
North Northamptonshire
Region
East Midlands
Neighbourhood population
1,716 (2024)
Deprivation

How well off NN10 9QL is

On the English Indices of Deprivation 2025, the NN10 9QL area scores 2.0 out of 10, placing it among the most deprived fifth of England. Its lowest-scoring category is education and skills (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
2.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Education and skills1.0
  • Income2.0
  • Employment2.0
  • Crime2.0
  • Children in low-income families2.0
  • Health and disability3.0
  • Older people in low-income households4.0
  • Barriers to housing and services8.0
  • Living environment8.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£50,266
Before tax, all sources
England
£55,856
Below the national average
Higher than
42%
Of neighbourhoods in England and Wales
Work

Who is in work

57% of adults in the NN10 9QL area are in work, broadly in line with the England average of 55.7%. 14.9% are retired and 6.3% are full-time students.

NN10 9QLEngland
Employee, full-time35.9%34.3%
Employee, part-time13.9%11.9%
Self-employed7.1%9.5%
Unemployed4.5%2.9%
Full-time student6.3%7.9%
Retired14.9%21.5%
Looking after home or family7.1%4.8%
Long-term sick or disabled6.8%4.1%
Other3.5%3.1%
Occupations

Social grade

16.6% of adults in the NN10 9QL area work in managerial or professional jobs, well below the England average of 33.2%.

NN10 9QLEngland
Higher managerial & professional5%13.2%
Lower managerial & professional11.6%19.9%
Intermediate9.3%11.4%
Small employers & self-employed8.4%10.6%
Lower supervisory & technical6.4%5.3%
Semi-routine17.1%11.3%
Routine27.7%12%
Never worked & long-term unemployed8.3%8.5%
Full-time students6.2%7.7%
Education

Highest qualification

17.4% of adults in the NN10 9QL area hold a degree or equivalent, well below the England average of 33.9%. 24.2% have no qualifications.

NN10 9QLEngland
Degree level or above17.4%33.9%
A level or equivalent14.1%16.9%
GCSE grade 4/C or above17.7%13.3%
Below GCSE grade 4/C16.3%9.7%
Apprenticeship6.7%5.3%
Other qualifications3.5%2.8%
No qualifications24.2%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around NN10 9QL (Rushden West & North) (about 1,716 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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