Affluence in NN10 9NU
How NN10 9NU ranks on deprivation and income, and the work and qualifications behind it.
- Neighbourhood
- Rushden South
- Council
- North Northamptonshire
- Region
- East Midlands
- Neighbourhood population
- 1,583 (2024)
NN10 9NURushden
How well off NN10 9NU is
On the English Indices of Deprivation 2025, the NN10 9NU area scores 9.0 out of 10, placing it among the most affluent fifth of England. Scores are ranked within England only, so they can’t be compared across UK nations.
- Education and skills5.0
- Health and disability7.0
- Children in low-income families7.0
- Income8.0
- Employment8.0
- Crime8.0
- Living environment8.0
- Barriers to housing and services9.0
- Older people in low-income households9.0
Household income
Average yearly household income before tax (2022/23), estimated for local neighbourhoods.
Who is in work
55.9% of adults in the NN10 9NU area are in work, broadly in line with the England average of 55.7%. 28.1% are retired and 5.1% are full-time students.
Social grade
27.5% of adults in the NN10 9NU area work in managerial or professional jobs, below the England average of 33.2%.
Highest qualification
21.9% of adults in the NN10 9NU area hold a degree or equivalent, well below the England average of 33.9%. 21.9% have no qualifications.
Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around NN10 9NU (Rushden South) (about 1,583 residents).
Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.