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Postcode sector · Rushden

Affluence in NN10 8

How NN10 8 ranks on deprivation and income, and the work and qualifications behind it.

Council
North Northamptonshire
Region
East Midlands
Population
11,350 (2024)
Deprivation

How well off NN10 8 is

On the English Indices of Deprivation 2025, NN10 8 scores 7.7 out of 10, placing it more affluent than most of England. Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
7.7/ 10
Most deprivedLeast deprived
Its 6 neighbourhoods, from 1 to 10
12345678910
Most deprivedLeast deprived
By category, lowest first
  • Education and skills5.8
  • Crime6.2
  • Children in low-income families6.5
  • Health and disability6.7
  • Income7.3
  • Employment7.7
  • Living environment7.7
  • Older people in low-income households7.7
  • Barriers to housing and services8.5
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£53,966
Before tax, all sources
England
£55,856
Below the national average
Higher than
52%
Of neighbourhoods in England and Wales
Work

Who is in work

61.4% of adults in NN10 8 are in work, broadly in line with the England average of 55.7%. 23.8% are retired and 5.2% are full-time students.

NN10 8England
Employee, full-time39.8%34.3%
Employee, part-time12.5%11.9%
Self-employed9.2%9.5%
Unemployed1.8%2.9%
Full-time student5.2%7.9%
Retired23.8%21.5%
Looking after home or family3.4%4.8%
Long-term sick or disabled2.4%4.1%
Other2%3.1%
Occupations

Social grade

36.4% of adults in NN10 8 work in managerial or professional jobs, broadly in line with the England average of 33.2%.

NN10 8England
Higher managerial & professional14%13.2%
Lower managerial & professional22.4%19.9%
Intermediate13.1%11.4%
Small employers & self-employed10.7%10.6%
Lower supervisory & technical5.6%5.3%
Semi-routine11.1%11.3%
Routine12.6%12%
Never worked & long-term unemployed5.4%8.5%
Full-time students5.1%7.7%
Education

Highest qualification

28.2% of adults in NN10 8 hold a degree or equivalent, below the England average of 33.9%. 16.9% have no qualifications.

NN10 8England
Degree level or above28.2%33.9%
A level or equivalent18.1%16.9%
GCSE grade 4/C or above16%13.3%
Below GCSE grade 4/C12.2%9.7%
Apprenticeship6.2%5.3%
Other qualifications2.5%2.8%
No qualifications16.9%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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