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Postcode · Rushden

Affluence in NN10 6BL

How NN10 6BL ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Rushden West & North
Council
North Northamptonshire
Region
East Midlands
Neighbourhood population
1,548 (2024)
Deprivation

How well off NN10 6BL is

On the English Indices of Deprivation 2025, the NN10 6BL area scores 8.0 out of 10, placing it more affluent than most of England. Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
8.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Education and skills5.0
  • Health and disability6.0
  • Children in low-income families7.0
  • Income8.0
  • Employment8.0
  • Barriers to housing and services8.0
  • Older people in low-income households8.0
  • Crime9.0
  • Living environment9.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£50,266
Before tax, all sources
England
£55,856
Below the national average
Higher than
42%
Of neighbourhoods in England and Wales
Work

Who is in work

56.2% of adults in the NN10 6BL area are in work, broadly in line with the England average of 55.7%. 28.6% are retired and 3% are full-time students.

NN10 6BLEngland
Employee, full-time35.1%34.3%
Employee, part-time12.9%11.9%
Self-employed8.2%9.5%
Unemployed1.1%2.9%
Full-time student3%7.9%
Retired28.6%21.5%
Looking after home or family3%4.8%
Long-term sick or disabled6.6%4.1%
Other1.5%3.1%
Occupations

Social grade

31.1% of adults in the NN10 6BL area work in managerial or professional jobs, broadly in line with the England average of 33.2%.

NN10 6BLEngland
Higher managerial & professional10.3%13.2%
Lower managerial & professional20.8%19.9%
Intermediate15.4%11.4%
Small employers & self-employed10.6%10.6%
Lower supervisory & technical7.2%5.3%
Semi-routine12.2%11.3%
Routine15.2%12%
Never worked & long-term unemployed5.5%8.5%
Full-time students2.9%7.7%
Education

Highest qualification

21.4% of adults in the NN10 6BL area hold a degree or equivalent, well below the England average of 33.9%. 21.9% have no qualifications.

NN10 6BLEngland
Degree level or above21.4%33.9%
A level or equivalent19.1%16.9%
GCSE grade 4/C or above14.1%13.3%
Below GCSE grade 4/C12.3%9.7%
Apprenticeship9.3%5.3%
Other qualifications2%2.8%
No qualifications21.9%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around NN10 6BL (Rushden West & North) (about 1,548 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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