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Postcode sector · Rushden

Affluence in NN10 1

How NN10 1 ranks on deprivation and income, and the work and qualifications behind it.

Council
North Northamptonshire
Region
East Midlands
Population
2,033 (2024)
Deprivation

How well off NN10 1 is

On the English Indices of Deprivation 2025, NN10 1 scores 3.0 out of 10, placing it more deprived than most of England. Its lowest-scoring category is crime (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
3.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Crime1.0
  • Education and skills2.0
  • Living environment2.0
  • Health and disability3.0
  • Income4.0
  • Employment4.0
  • Children in low-income families4.0
  • Older people in low-income households5.0
  • Barriers to housing and services10.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£41,825
Before tax, all sources
England
£55,856
Below the national average
Higher than
16%
Of neighbourhoods in England and Wales
Work

Who is in work

61.3% of adults in NN10 1 are in work, broadly in line with the England average of 55.7%. 16.9% are retired and 4.5% are full-time students.

NN10 1England
Employee, full-time41.3%34.3%
Employee, part-time12.4%11.9%
Self-employed7.6%9.5%
Unemployed2.9%2.9%
Full-time student4.5%7.9%
Retired16.9%21.5%
Looking after home or family4.9%4.8%
Long-term sick or disabled5.2%4.1%
Other4.3%3.1%
Occupations

Social grade

21.3% of adults in NN10 1 work in managerial or professional jobs, well below the England average of 33.2%.

NN10 1England
Higher managerial & professional5.6%13.2%
Lower managerial & professional15.6%19.9%
Intermediate12%11.4%
Small employers & self-employed9.1%10.6%
Lower supervisory & technical7.2%5.3%
Semi-routine15.7%11.3%
Routine22%12%
Never worked & long-term unemployed8.7%8.5%
Full-time students4%7.7%
Education

Highest qualification

21.6% of adults in NN10 1 hold a degree or equivalent, well below the England average of 33.9%. 23.7% have no qualifications.

NN10 1England
Degree level or above21.6%33.9%
A level or equivalent15.7%16.9%
GCSE grade 4/C or above16.1%13.3%
Below GCSE grade 4/C14.3%9.7%
Apprenticeship5.4%5.3%
Other qualifications3.3%2.8%
No qualifications23.7%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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