Affluence in NN10 0UP
How NN10 0UP ranks on deprivation and income, and the work and qualifications behind it.
- Neighbourhood
- Rushden South
- Council
- North Northamptonshire
- Region
- East Midlands
- Neighbourhood population
- 1,628 (2024)
NN10 0UPRushden
How well off NN10 0UP is
On the English Indices of Deprivation 2025, the NN10 0UP area scores 10.0 out of 10, placing it among the most affluent fifth of England. Scores are ranked within England only, so they can’t be compared across UK nations.
- Education and skills7.0
- Health and disability8.0
- Crime8.0
- Barriers to housing and services8.0
- Children in low-income families8.0
- Income9.0
- Employment9.0
- Older people in low-income households9.0
- Living environment10.0
Household income
Average yearly household income before tax (2022/23), estimated for local neighbourhoods.
Who is in work
66.6% of adults in the NN10 0UP area are in work, above the England average of 55.7%. 19.8% are retired and 4.9% are full-time students.
Social grade
37.1% of adults in the NN10 0UP area work in managerial or professional jobs, broadly in line with the England average of 33.2%.
Highest qualification
27.6% of adults in the NN10 0UP area hold a degree or equivalent, below the England average of 33.9%. 12.5% have no qualifications.
Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around NN10 0UP (Rushden South) (about 1,628 residents).
Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.