Affluence in NN10 0SA
How NN10 0SA ranks on deprivation and income, and the work and qualifications behind it.
- Neighbourhood
- Rushden South
- Council
- North Northamptonshire
- Region
- East Midlands
- Neighbourhood population
- 2,016 (2024)
NN10 0SARushden
How well off NN10 0SA is
On the English Indices of Deprivation 2025, the NN10 0SA area scores 9.0 out of 10, placing it among the most affluent fifth of England. Scores are ranked within England only, so they can’t be compared across UK nations.
- Barriers to housing and services6.0
- Education and skills7.0
- Health and disability7.0
- Children in low-income families8.0
- Older people in low-income households8.0
- Income9.0
- Employment9.0
- Crime9.0
- Living environment10.0
Household income
Average yearly household income before tax (2022/23), estimated for local neighbourhoods.
Who is in work
56.6% of adults in the NN10 0SA area are in work, broadly in line with the England average of 55.7%. 28.4% are retired and 6.2% are full-time students.
Social grade
36.8% of adults in the NN10 0SA area work in managerial or professional jobs, broadly in line with the England average of 33.2%.
Highest qualification
29.1% of adults in the NN10 0SA area hold a degree or equivalent, below the England average of 33.9%. 17.2% have no qualifications.
Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around NN10 0SA (Rushden South) (about 2,016 residents).
Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.