Affluence in NN10 0RB
How NN10 0RB ranks on deprivation and income, and the work and qualifications behind it.
- Neighbourhood
- Rushden East
- Council
- North Northamptonshire
- Region
- East Midlands
- Neighbourhood population
- 1,667 (2024)
How well off NN10 0RB is
On the English Indices of Deprivation 2025, the NN10 0RB area scores 3.0 out of 10, placing it more deprived than most of England. Its lowest-scoring category is health and disability (2.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.
- Health and disability2.0
- Crime2.0
- Employment3.0
- Income4.0
- Education and skills4.0
- Living environment4.0
- Older people in low-income households4.0
- Children in low-income families5.0
- Barriers to housing and services9.0
Household income
Average yearly household income before tax (2022/23), estimated for local neighbourhoods.
Who is in work
56.9% of adults in the NN10 0RB area are in work, broadly in line with the England average of 55.7%. 23.4% are retired and 2.4% are full-time students.
Social grade
27.4% of adults in the NN10 0RB area work in managerial or professional jobs, below the England average of 33.2%.
Highest qualification
23.9% of adults in the NN10 0RB area hold a degree or equivalent, well below the England average of 33.9%. 22% have no qualifications.
Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around NN10 0RB (Rushden East) (about 1,667 residents).
Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.