Affluence in NN
How NN ranks on deprivation and income, and the work and qualifications behind it.
- Council
- West Northamptonshire
- Region
- East Midlands
- Population
- 807,938 (2024)
How well off NN is
On the English Indices of Deprivation 2025, NN scores 6.1 out of 10, placing it more affluent than most of England. Scores are ranked within England only, so they can’t be compared across UK nations.
- Education and skills5.0
- Crime5.7
- Barriers to housing and services5.8
- Children in low-income families6.0
- Health and disability6.0
- Income6.0
- Older people in low-income households6.2
- Employment6.3
- Living environment6.7
Household income
Average yearly household income before tax (2022/23), estimated for local neighbourhoods.
Who is in work
60.8% of adults in NN are in work, broadly in line with the England average of 55.7%. 20.6% are retired and 6.2% are full-time students.
Social grade
31.7% of adults in NN work in managerial or professional jobs, broadly in line with the England average of 33.2%.
Highest qualification
29.5% of adults in NN hold a degree or equivalent, below the England average of 33.9%. 18.6% have no qualifications.
Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.