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Postcode · Nottingham

Affluence in NG12 5HQ

How NG12 5HQ ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Keyworth North, Tollerton & Willoughby
Council
Rushcliffe
Region
East Midlands
Neighbourhood population
2,249 (2024)
Deprivation

How well off NG12 5HQ is

On the English Indices of Deprivation 2025, the NG12 5HQ area scores 10.0 out of 10, placing it among the most affluent fifth of England. Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
10.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Barriers to housing and services7.0
  • Income10.0
  • Employment10.0
  • Education and skills10.0
  • Health and disability10.0
  • Crime10.0
  • Living environment10.0
  • Children in low-income families10.0
  • Older people in low-income households10.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£69,144
Before tax, all sources
England
£55,856
Above the national average
Higher than
83%
Of neighbourhoods in England and Wales
Work

Who is in work

44.2% of adults in the NG12 5HQ area are in work, below the England average of 55.7%. 43.8% are retired and 5.6% are full-time students.

NG12 5HQEngland
Employee, full-time26.9%34.3%
Employee, part-time10.3%11.9%
Self-employed7%9.5%
Unemployed1.3%2.9%
Full-time student5.6%7.9%
Retired43.8%21.5%
Looking after home or family2.5%4.8%
Long-term sick or disabled1.2%4.1%
Other1.4%3.1%
Occupations

Social grade

51.5% of adults in the NG12 5HQ area work in managerial or professional jobs, well above the England average of 33.2%.

NG12 5HQEngland
Higher managerial & professional22.2%13.2%
Lower managerial & professional29.3%19.9%
Intermediate13.7%11.4%
Small employers & self-employed10%10.6%
Lower supervisory & technical3%5.3%
Semi-routine7.7%11.3%
Routine4.2%12%
Never worked & long-term unemployed4.8%8.5%
Full-time students5.2%7.7%
Education

Highest qualification

45.6% of adults in the NG12 5HQ area hold a degree or equivalent, above the England average of 33.9%. 12.5% have no qualifications.

NG12 5HQEngland
Degree level or above45.6%33.9%
A level or equivalent15.3%16.9%
GCSE grade 4/C or above11.9%13.3%
Below GCSE grade 4/C7.2%9.7%
Apprenticeship4.9%5.3%
Other qualifications2.7%2.8%
No qualifications12.5%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around NG12 5HQ (Keyworth North, Tollerton & Willoughby) (about 2,249 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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