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Postcode district · Moray

Affluence in IV31

How IV31 ranks on deprivation and income, and the work and qualifications behind it.

Council
Moray
Region
Scotland
Population
8,685 (2024)
Deprivation

How well off IV31 is

On the Scottish Index of Multiple Deprivation 2020, IV31 scores 6.7 out of 10, placing it more affluent than most of Scotland. Scores are ranked within Scotland only, so they can’t be compared across UK nations.

Overall score
6.7/ 10
Most deprivedLeast deprived
Its 12 neighbourhoods, from 1 to 10
12345678910
Most deprivedLeast deprived
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

ONS publishes small-area income estimates for England and Wales only.
Work

Who is in work

59.4% of adults in IV31 are in work, broadly in line with the Scotland average of 55%. 22.3% are retired and 7.8% are full-time students.

IV31Scotland
Employee, full-time40.7%36.1%
Employee, part-time12.8%11.5%
Self-employed5.9%7.4%
Unemployed1.9%1.9%
Full-time student7.8%8.8%
Retired22.3%23.3%
Looking after home or family3.3%3.4%
Long-term sick or disabled3.1%5.2%
Other2.4%2.3%
Occupations

Social grade

32.1% of adults in IV31 work in managerial or professional jobs, broadly in line with the Scotland average of 33.1%.

IV31Scotland
Higher managerial & professional8%12%
Lower managerial & professional24.1%21.1%
Intermediate14.1%11.8%
Small employers & self-employed7%8%
Lower supervisory & technical9.3%7.1%
Semi-routine11.3%11.2%
Routine14.8%13.5%
Never worked & long-term unemployed4%6.8%
Full-time students7.4%8.5%
Education

Highest qualification

25% of adults in IV31 hold a degree or equivalent, below the Scotland average of 32.5%. 13.8% have no qualifications.

IV31Scotland
Degree level or above25%32.5%
College or HNC/HND14.9%13.2%
Highers or equivalent11.7%11.2%
National 4/5 or equivalent22.4%18.9%
Apprenticeship11.4%7.6%
No qualifications13.8%16.7%

Sources: Scottish Index of Multiple Deprivation 2020; ONS small area income estimates; Scotland's Census 2022 (NRS). Open Government Licence v3.0.

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