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Postcode district · Moray

Affluence in IV30

How IV30 ranks on deprivation and income, and the work and qualifications behind it.

Council
Moray
Region
Scotland
Population
36,592 (2024)
Deprivation

How well off IV30 is

On the Scottish Index of Multiple Deprivation 2020, IV30 scores 6.2 out of 10, placing it more affluent than most of Scotland. Scores are ranked within Scotland only, so they can’t be compared across UK nations.

Overall score
6.2/ 10
Most deprivedLeast deprived
Its 46 neighbourhoods, from 1 to 10
12345678910
Most deprivedLeast deprived
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

ONS publishes small-area income estimates for England and Wales only.
Work

Who is in work

59.3% of adults in IV30 are in work, broadly in line with the Scotland average of 55%. 24.4% are retired and 5.2% are full-time students.

IV30Scotland
Employee, full-time38.7%36.1%
Employee, part-time13.3%11.5%
Self-employed7.3%7.4%
Unemployed1.7%1.9%
Full-time student5.2%8.8%
Retired24.4%23.3%
Looking after home or family3.2%3.4%
Long-term sick or disabled4%5.2%
Other2.2%2.3%
Occupations

Social grade

31.3% of adults in IV30 work in managerial or professional jobs, broadly in line with the Scotland average of 33.1%.

IV30Scotland
Higher managerial & professional8.8%12%
Lower managerial & professional22.6%21.1%
Intermediate12.1%11.8%
Small employers & self-employed8.3%8%
Lower supervisory & technical9%7.1%
Semi-routine12.6%11.2%
Routine16.5%13.5%
Never worked & long-term unemployed5.2%6.8%
Full-time students4.9%8.5%
Education

Highest qualification

27.1% of adults in IV30 hold a degree or equivalent, below the Scotland average of 32.5%. 15.5% have no qualifications.

IV30Scotland
Degree level or above27.1%32.5%
College or HNC/HND14.3%13.2%
Highers or equivalent11.2%11.2%
National 4/5 or equivalent21.7%18.9%
Apprenticeship10.3%7.6%
No qualifications15.5%16.7%

Sources: Scottish Index of Multiple Deprivation 2020; ONS small area income estimates; Scotland's Census 2022 (NRS). Open Government Licence v3.0.

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