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Affluence in HG4 4PS

How HG4 4PS ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Masham, Kirkby Malzeard & North Stainley
Council
North Yorkshire
Region
Yorkshire and The Humber
Neighbourhood population
1,163 (2024)
Deprivation

How well off HG4 4PS is

On the English Indices of Deprivation 2025, the HG4 4PS area scores 7.0 out of 10, placing it more affluent than most of England. Its lowest-scoring category is barriers to housing and services (3.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
7.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Barriers to housing and services3.0
  • Living environment3.0
  • Education and skills6.0
  • Older people in low-income households6.0
  • Income7.0
  • Employment7.0
  • Children in low-income families7.0
  • Health and disability8.0
  • Crime8.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£50,483
Before tax, all sources
England
£55,856
Below the national average
Higher than
43%
Of neighbourhoods in England and Wales
Work

Who is in work

50.8% of adults in the HG4 4PS area are in work, broadly in line with the England average of 55.7%. 37.4% are retired and 3.4% are full-time students.

HG4 4PSEngland
Employee, full-time24.4%34.3%
Employee, part-time14.4%11.9%
Self-employed12%9.5%
Unemployed1.4%2.9%
Full-time student3.4%7.9%
Retired37.4%21.5%
Looking after home or family2.7%4.8%
Long-term sick or disabled2.3%4.1%
Other2.1%3.1%
Occupations

Social grade

29.6% of adults in the HG4 4PS area work in managerial or professional jobs, broadly in line with the England average of 33.2%.

HG4 4PSEngland
Higher managerial & professional12.2%13.2%
Lower managerial & professional17.4%19.9%
Intermediate10.4%11.4%
Small employers & self-employed15.8%10.6%
Lower supervisory & technical6.7%5.3%
Semi-routine12.4%11.3%
Routine14.9%12%
Never worked & long-term unemployed7.1%8.5%
Full-time students3.1%7.7%
Education

Highest qualification

32.4% of adults in the HG4 4PS area hold a degree or equivalent, broadly in line with the England average of 33.9%. 21.8% have no qualifications.

HG4 4PSEngland
Degree level or above32.4%33.9%
A level or equivalent15.6%16.9%
GCSE grade 4/C or above14.8%13.3%
Below GCSE grade 4/C7.3%9.7%
Apprenticeship5.7%5.3%
Other qualifications2.4%2.8%
No qualifications21.8%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around HG4 4PS (Masham, Kirkby Malzeard & North Stainley) (about 1,163 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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