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Postcode district · Bordon

Affluence in GU35

How GU35 ranks on deprivation and income, and the work and qualifications behind it.

Council
East Hampshire
Region
South East
Population
30,026 (2024)
Deprivation

How well off GU35 is

On the English Indices of Deprivation 2025, GU35 scores 7.4 out of 10, placing it more affluent than most of England. Its lowest-scoring category is barriers to housing and services (3.5 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
7.4/ 10
Most deprivedLeast deprived
Its 18 neighbourhoods, from 1 to 10
12345678910
Most deprivedLeast deprived
By category, lowest first
  • Barriers to housing and services3.5
  • Education and skills6.0
  • Crime6.8
  • Older people in low-income households7.1
  • Income7.2
  • Children in low-income families7.3
  • Employment7.7
  • Health and disability7.9
  • Living environment8.2
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£63,548
Before tax, all sources
England
£55,856
Above the national average
Higher than
74%
Of neighbourhoods in England and Wales
Work

Who is in work

62.5% of adults in GU35 are in work, above the England average of 55.7%. 21.9% are retired and 4.4% are full-time students.

GU35England
Employee, full-time36.6%34.3%
Employee, part-time12.3%11.9%
Self-employed13.5%9.5%
Unemployed2.2%2.9%
Full-time student4.4%7.9%
Retired21.9%21.5%
Looking after home or family4.4%4.8%
Long-term sick or disabled2.5%4.1%
Other2.2%3.1%
Occupations

Social grade

38% of adults in GU35 work in managerial or professional jobs, above the England average of 33.2%.

GU35England
Higher managerial & professional15.5%13.2%
Lower managerial & professional22.5%19.9%
Intermediate11.5%11.4%
Small employers & self-employed14.9%10.6%
Lower supervisory & technical5.6%5.3%
Semi-routine11.3%11.3%
Routine9.6%12%
Never worked & long-term unemployed4.9%8.5%
Full-time students4.2%7.7%
Education

Highest qualification

34.7% of adults in GU35 hold a degree or equivalent, broadly in line with the England average of 33.9%. 14.3% have no qualifications.

GU35England
Degree level or above34.7%33.9%
A level or equivalent18.7%16.9%
GCSE grade 4/C or above15.2%13.3%
Below GCSE grade 4/C9.5%9.7%
Apprenticeship5.1%5.3%
Other qualifications2.5%2.8%
No qualifications14.3%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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