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Postcode district · Bordon

Affluence in GU35

How GU35 ranks on deprivation and income, and the work and qualifications behind it.

Council
East Hampshire
Region
South East
Population
30,026 (2024)
Deprivation

How well off GU35 is

On the English Indices of Deprivation 2025, GU35 averages decile 7.4 of 10 — more affluent than most of England. Its weakest domain is barriers to housing and services (decile 3.5). The index ranks places within England only, so it can't be compared across the UK's nations.

Average decile
7.4/ 10
Most deprivedLeast deprived
Its 18 neighbourhoods by decile
12345678910
Most deprivedLeast deprived
By domain, most deprived first
  • Barriers to housing and services3.5
  • Education and skills6.0
  • Crime6.8
  • Older people in low-income households7.1
  • Income7.2
  • Children in low-income families7.3
  • Employment7.7
  • Health and disability7.9
  • Living environment8.2
Income

Household income

ONS's estimate of mean household income before tax, 2022/23. Published for neighbourhoods of around 7,000 people; areas spanning several are weighted by households.

Average a year
£63,548
Before tax, all sources
England
£55,856
Above the national average
Percentile
74
Higher than this share of neighbourhoods in England and Wales
Work

Who is in work

Across England, 55.7% of adults are in work; GU35 is above that, at 62.5%. 21.9% are retired and 4.4% are full-time students.

GU35England
Employee, full-time36.6%34.3%
Employee, part-time12.3%11.9%
Self-employed13.5%9.5%
Unemployed2.2%2.9%
Full-time student4.4%7.9%
Retired21.9%21.5%
Looking after home or family4.4%4.8%
Long-term sick or disabled2.5%4.1%
Other2.2%3.1%
Occupations

Social grade

Across England, 33.2% of adults work in managerial or professional jobs; GU35 is above that, at 38%.

GU35England
Higher managerial & professional15.5%13.2%
Lower managerial & professional22.5%19.9%
Intermediate11.5%11.4%
Small employers & self-employed14.9%10.6%
Lower supervisory & technical5.6%5.3%
Semi-routine11.3%11.3%
Routine9.6%12%
Never worked & long-term unemployed4.9%8.5%
Full-time students4.2%7.7%
Education

Highest qualification

Across England, 33.9% of adults hold a degree or equivalent; GU35 is broadly in line with that, at 34.7%. 14.3% have no qualifications.

GU35England
Degree level or above34.7%33.9%
A level or equivalent18.7%16.9%
GCSE grade 4/C or above15.2%13.3%
Below GCSE grade 4/C9.5%9.7%
Apprenticeship5.1%5.3%
Other qualifications2.5%2.8%
No qualifications14.3%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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