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Affluence in GU34 5SU

How GU34 5SU ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Old Basing & the Candovers
Council
Basingstoke and Deane
Region
South East
Neighbourhood population
1,453 (2024)
Deprivation

How well off GU34 5SU is

On the English Indices of Deprivation 2025, the GU34 5SU area averages decile 8.0 of 10 — more affluent than most of England. Its weakest domain is barriers to housing and services (decile 1.0). The index ranks places within England only, so it can't be compared across the UK's nations.

Average decile
8.0/ 10
Most deprivedLeast deprived
By domain, most deprived first
  • Barriers to housing and services1.0
  • Living environment5.0
  • Older people in low-income households6.0
  • Income8.0
  • Employment9.0
  • Education and skills9.0
  • Crime9.0
  • Children in low-income families9.0
  • Health and disability10.0
Income

Household income

ONS's estimate of mean household income before tax, 2022/23. Published for neighbourhoods of around 7,000 people; areas spanning several are weighted by households.

Average a year
£66,600
Before tax, all sources
England
£55,856
Above the national average
Percentile
79
Higher than this share of neighbourhoods in England and Wales
Work

Who is in work

Across England, 55.7% of adults are in work; the GU34 5SU area is broadly in line with that, at 57.8%. 26.9% are retired and 5% are full-time students.

GU34 5SUEngland
Employee, full-time33.6%34.3%
Employee, part-time10.7%11.9%
Self-employed13.5%9.5%
Unemployed1.3%2.9%
Full-time student5%7.9%
Retired26.9%21.5%
Looking after home or family5.4%4.8%
Long-term sick or disabled1.8%4.1%
Other1.9%3.1%
Occupations

Social grade

Across England, 33.2% of adults work in managerial or professional jobs; the GU34 5SU area is well above that, at 49.7%.

GU34 5SUEngland
Higher managerial & professional25%13.2%
Lower managerial & professional24.8%19.9%
Intermediate11.4%11.4%
Small employers & self-employed12.7%10.6%
Lower supervisory & technical4.5%5.3%
Semi-routine7.2%11.3%
Routine5.6%12%
Never worked & long-term unemployed4.1%8.5%
Full-time students4.7%7.7%
Education

Highest qualification

Across England, 33.9% of adults hold a degree or equivalent; the GU34 5SU area is above that, at 44.8%. 9.6% have no qualifications.

GU34 5SUEngland
Degree level or above44.8%33.9%
A level or equivalent16.5%16.9%
GCSE grade 4/C or above13.3%13.3%
Below GCSE grade 4/C8.9%9.7%
Apprenticeship4.5%5.3%
Other qualifications2.4%2.8%
No qualifications9.6%18.1%
About these figures

Census figures aren't published for single postcodes, so everything on this tab describes the neighbourhood GU34 5SU sits in (Old Basing & the Candovers): about 1,453 residents.

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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