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Postcode district · Liphook

Affluence in GU30

How GU30 ranks on deprivation and income, and the work and qualifications behind it.

Council
East Hampshire
Region
South East
Population
16,517 (2024)
Deprivation

How well off GU30 is

On the English Indices of Deprivation 2025, GU30 scores 7.9 out of 10, placing it more affluent than most of England. Its lowest-scoring category is barriers to housing and services (3.1 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
7.9/ 10
Most deprivedLeast deprived
Its 9 neighbourhoods, from 1 to 10
12345678910
Most deprivedLeast deprived
By category, lowest first
  • Barriers to housing and services3.1
  • Living environment6.1
  • Crime7.4
  • Children in low-income families7.9
  • Education and skills8.0
  • Older people in low-income households8.0
  • Income8.1
  • Health and disability8.3
  • Employment8.4
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£71,627
Before tax, all sources
England
£55,856
Above the national average
Higher than
86%
Of neighbourhoods in England and Wales
Work

Who is in work

56.5% of adults in GU30 are in work, broadly in line with the England average of 55.7%. 26.7% are retired and 5.4% are full-time students.

GU30England
Employee, full-time31.7%34.3%
Employee, part-time10.8%11.9%
Self-employed14%9.5%
Unemployed2%2.9%
Full-time student5.4%7.9%
Retired26.7%21.5%
Looking after home or family4.6%4.8%
Long-term sick or disabled2.6%4.1%
Other2.2%3.1%
Occupations

Social grade

44% of adults in GU30 work in managerial or professional jobs, above the England average of 33.2%.

GU30England
Higher managerial & professional19.5%13.2%
Lower managerial & professional24.4%19.9%
Intermediate11.2%11.4%
Small employers & self-employed14.6%10.6%
Lower supervisory & technical4.7%5.3%
Semi-routine8.4%11.3%
Routine6.9%12%
Never worked & long-term unemployed5.1%8.5%
Full-time students5.1%7.7%
Education

Highest qualification

41.6% of adults in GU30 hold a degree or equivalent, above the England average of 33.9%. 13% have no qualifications.

GU30England
Degree level or above41.6%33.9%
A level or equivalent16.6%16.9%
GCSE grade 4/C or above13.5%13.3%
Below GCSE grade 4/C8.3%9.7%
Apprenticeship4.8%5.3%
Other qualifications2.3%2.8%
No qualifications13%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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