Affluence in GU14
How GU14 ranks on deprivation and income, and the work and qualifications behind it.
- Council
- Rushmoor
- Region
- South East
- Population
- 68,219 (2024)
How well off GU14 is
On the English Indices of Deprivation 2025, GU14 scores 7.2 out of 10, placing it more affluent than most of England. Scores are ranked within England only, so they can’t be compared across UK nations.
- Barriers to housing and services5.3
- Education and skills5.4
- Crime5.6
- Older people in low-income households5.9
- Income6.7
- Children in low-income families6.8
- Living environment6.8
- Employment7.4
- Health and disability8.5
Household income
Average yearly household income before tax (2022/23), estimated for local neighbourhoods.
Who is in work
64.5% of adults in GU14 are in work, above the England average of 55.7%. 18.1% are retired and 5.1% are full-time students.
Social grade
36.8% of adults in GU14 work in managerial or professional jobs, broadly in line with the England average of 33.2%.
Highest qualification
32% of adults in GU14 hold a degree or equivalent, broadly in line with the England average of 33.9%. 16% have no qualifications.
Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.