Affluence in GU14
How GU14 ranks on deprivation and income, and the work and qualifications behind it.
- Council
- Rushmoor
- Region
- South East
- Population
- 68,219 (2024)
How well off GU14 is
On the English Indices of Deprivation 2025, GU14 averages decile 7.2 of 10 — more affluent than most of England. The index ranks places within England only, so it can't be compared across the UK's nations.
- Barriers to housing and services5.3
- Education and skills5.4
- Crime5.6
- Older people in low-income households5.9
- Income6.7
- Children in low-income families6.8
- Living environment6.8
- Employment7.4
- Health and disability8.5
Household income
ONS's estimate of mean household income before tax, 2022/23. Published for neighbourhoods of around 7,000 people; areas spanning several are weighted by households.
Who is in work
Across England, 55.7% of adults are in work; GU14 is above that, at 64.5%. 18.1% are retired and 5.1% are full-time students.
Social grade
Across England, 33.2% of adults work in managerial or professional jobs; GU14 is broadly in line with that, at 36.8%.
Highest qualification
Across England, 33.9% of adults hold a degree or equivalent; GU14 is broadly in line with that, at 32%. 16% have no qualifications.
Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.