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Postcode · Farnborough

Affluence in GU14 9QR

How GU14 9QR ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Cove & Southwood
Council
Rushmoor
Region
South East
Neighbourhood population
1,489 (2024)
Deprivation

How well off GU14 9QR is

On the English Indices of Deprivation 2025, the GU14 9QR area scores 7.0 out of 10, placing it more affluent than most of England. Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
7.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Education and skills5.0
  • Crime5.0
  • Older people in low-income households5.0
  • Income6.0
  • Living environment6.0
  • Children in low-income families6.0
  • Barriers to housing and services7.0
  • Employment8.0
  • Health and disability8.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£74,216
Before tax, all sources
England
£55,856
Above the national average
Higher than
89%
Of neighbourhoods in England and Wales
Work

Who is in work

63.6% of adults in the GU14 9QR area are in work, above the England average of 55.7%. 21.3% are retired and 4.6% are full-time students.

GU14 9QREngland
Employee, full-time42.7%34.3%
Employee, part-time11.9%11.9%
Self-employed8.9%9.5%
Unemployed2.1%2.9%
Full-time student4.6%7.9%
Retired21.3%21.5%
Looking after home or family3.9%4.8%
Long-term sick or disabled2.4%4.1%
Other2.1%3.1%
Occupations

Social grade

37.9% of adults in the GU14 9QR area work in managerial or professional jobs, above the England average of 33.2%.

GU14 9QREngland
Higher managerial & professional16.9%13.2%
Lower managerial & professional21%19.9%
Intermediate15.1%11.4%
Small employers & self-employed10.1%10.6%
Lower supervisory & technical6.6%5.3%
Semi-routine12.2%11.3%
Routine9%12%
Never worked & long-term unemployed4.6%8.5%
Full-time students4.4%7.7%
Education

Highest qualification

34.1% of adults in the GU14 9QR area hold a degree or equivalent, broadly in line with the England average of 33.9%. 16.2% have no qualifications.

GU14 9QREngland
Degree level or above34.1%33.9%
A level or equivalent17.5%16.9%
GCSE grade 4/C or above14.9%13.3%
Below GCSE grade 4/C10.3%9.7%
Apprenticeship5.3%5.3%
Other qualifications1.7%2.8%
No qualifications16.2%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around GU14 9QR (Cove & Southwood) (about 1,489 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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