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Postcode · Farnborough

Affluence in GU14 9HD

How GU14 9HD ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Pinewood
Council
Rushmoor
Region
South East
Neighbourhood population
1,253 (2024)
Deprivation

How well off GU14 9HD is

On the English Indices of Deprivation 2025, the GU14 9HD area scores 9.0 out of 10, placing it among the most affluent fifth of England. Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
9.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Education and skills6.0
  • Barriers to housing and services6.0
  • Crime7.0
  • Living environment7.0
  • Children in low-income families9.0
  • Income10.0
  • Employment10.0
  • Health and disability10.0
  • Older people in low-income households10.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£64,222
Before tax, all sources
England
£55,856
Above the national average
Higher than
75%
Of neighbourhoods in England and Wales
Work

Who is in work

60% of adults in the GU14 9HD area are in work, broadly in line with the England average of 55.7%. 26.2% are retired and 5.2% are full-time students.

GU14 9HDEngland
Employee, full-time37.5%34.3%
Employee, part-time12.6%11.9%
Self-employed9.9%9.5%
Unemployed3%2.9%
Full-time student5.2%7.9%
Retired26.2%21.5%
Looking after home or family2.7%4.8%
Long-term sick or disabled0.9%4.1%
Other2.1%3.1%
Occupations

Social grade

34.8% of adults in the GU14 9HD area work in managerial or professional jobs, broadly in line with the England average of 33.2%.

GU14 9HDEngland
Higher managerial & professional13.1%13.2%
Lower managerial & professional21.7%19.9%
Intermediate16%11.4%
Small employers & self-employed11.6%10.6%
Lower supervisory & technical5.8%5.3%
Semi-routine13.3%11.3%
Routine9%12%
Never worked & long-term unemployed4.4%8.5%
Full-time students5%7.7%
Education

Highest qualification

32.5% of adults in the GU14 9HD area hold a degree or equivalent, broadly in line with the England average of 33.9%. 15% have no qualifications.

GU14 9HDEngland
Degree level or above32.5%33.9%
A level or equivalent16.7%16.9%
GCSE grade 4/C or above16.4%13.3%
Below GCSE grade 4/C11.6%9.7%
Apprenticeship5.7%5.3%
Other qualifications2.1%2.8%
No qualifications15%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around GU14 9HD (Pinewood) (about 1,253 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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