Affluence in GU11
How GU11 ranks on deprivation and income, and the work and qualifications behind it.
- Council
- Rushmoor
- Region
- South East
- Population
- 39,218 (2024)
How well off GU11 is
On the English Indices of Deprivation 2025, GU11 scores 6.1 out of 10, placing it more affluent than most of England. Its lowest-scoring category is older people in low-income households (3.3 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.
- Older people in low-income households3.3
- Barriers to housing and services4.6
- Crime4.6
- Education and skills4.8
- Income5.6
- Children in low-income families6.5
- Living environment6.7
- Employment6.7
- Health and disability7.4
Household income
Average yearly household income before tax (2022/23), estimated for local neighbourhoods.
Who is in work
64.7% of adults in GU11 are in work, above the England average of 55.7%. 14.9% are retired and 5% are full-time students.
Social grade
31.3% of adults in GU11 work in managerial or professional jobs, broadly in line with the England average of 33.2%.
Highest qualification
28.8% of adults in GU11 hold a degree or equivalent, below the England average of 33.9%. 20.1% have no qualifications.
Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.