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Postcode · Tipton

Affluence in DY4 0AD

How DY4 0AD ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Princes End & Willingsworth
Council
Sandwell
Region
West Midlands
Neighbourhood population
1,311 (2024)
Deprivation

How well off DY4 0AD is

On the English Indices of Deprivation 2025, the DY4 0AD area scores 7.0 out of 10, placing it more affluent than most of England. Its lowest-scoring category is education and skills (4.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
7.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Education and skills4.0
  • Living environment4.0
  • Health and disability5.0
  • Crime6.0
  • Income7.0
  • Employment7.0
  • Barriers to housing and services7.0
  • Children in low-income families7.0
  • Older people in low-income households7.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£45,319
Before tax, all sources
England
£55,856
Below the national average
Higher than
28%
Of neighbourhoods in England and Wales
Work

Who is in work

51.1% of adults in the DY4 0AD area are in work, broadly in line with the England average of 55.7%. 34.6% are retired and 4.7% are full-time students.

DY4 0ADEngland
Employee, full-time31.6%34.3%
Employee, part-time12.2%11.9%
Self-employed7.3%9.5%
Unemployed3.1%2.9%
Full-time student4.7%7.9%
Retired34.6%21.5%
Looking after home or family2.9%4.8%
Long-term sick or disabled2.2%4.1%
Other1.4%3.1%
Occupations

Social grade

22.6% of adults in the DY4 0AD area work in managerial or professional jobs, well below the England average of 33.2%.

DY4 0ADEngland
Higher managerial & professional5.9%13.2%
Lower managerial & professional16.7%19.9%
Intermediate15.3%11.4%
Small employers & self-employed10.3%10.6%
Lower supervisory & technical8%5.3%
Semi-routine16.7%11.3%
Routine15.6%12%
Never worked & long-term unemployed7%8.5%
Full-time students4.6%7.7%
Education

Highest qualification

17.3% of adults in the DY4 0AD area hold a degree or equivalent, well below the England average of 33.9%. 27.5% have no qualifications.

DY4 0ADEngland
Degree level or above17.3%33.9%
A level or equivalent17.1%16.9%
GCSE grade 4/C or above13.4%13.3%
Below GCSE grade 4/C12.4%9.7%
Apprenticeship7.8%5.3%
Other qualifications4.5%2.8%
No qualifications27.5%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around DY4 0AD (Princes End & Willingsworth) (about 1,311 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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