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Postcode district · Kidderminster

Affluence in DY14

How DY14 ranks on deprivation and income, and the work and qualifications behind it.

Council
Shropshire
Region
West Midlands
Population
16,422 (2024)
Deprivation

How well off DY14 is

On the English Indices of Deprivation 2025, DY14 averages decile 4.3 of 10 — close to the middle of the range for England. Its weakest domain is living environment (decile 1.5). The index ranks places within England only, so it can't be compared across the UK's nations.

Average decile
4.3/ 10
Most deprivedLeast deprived
Its 10 neighbourhoods by decile
12345678910
Most deprivedLeast deprived
By domain, most deprived first
  • Living environment1.5
  • Barriers to housing and services2.1
  • Education and skills6.0
  • Children in low-income families6.3
  • Employment6.7
  • Income6.9
  • Health and disability7.1
  • Older people in low-income households7.2
  • Crime8.1
Income

Household income

ONS's estimate of mean household income before tax, 2022/23. Published for neighbourhoods of around 7,000 people; areas spanning several are weighted by households.

Average a year
£46,368
Before tax, all sources
England
£55,856
Below the national average
Percentile
31
Higher than this share of neighbourhoods in England and Wales
Work

Who is in work

Across England, 55.7% of adults are in work; DY14 is broadly in line with that, at 53.1%. 32.2% are retired and 4.1% are full-time students.

DY14England
Employee, full-time26.3%34.3%
Employee, part-time12%11.9%
Self-employed14.8%9.5%
Unemployed1.8%2.9%
Full-time student4.1%7.9%
Retired32.2%21.5%
Looking after home or family3.6%4.8%
Long-term sick or disabled3.2%4.1%
Other2.1%3.1%
Occupations

Social grade

Across England, 33.2% of adults work in managerial or professional jobs; DY14 is broadly in line with that, at 34.9%.

DY14England
Higher managerial & professional13.7%13.2%
Lower managerial & professional21.3%19.9%
Intermediate10.9%11.4%
Small employers & self-employed18.7%10.6%
Lower supervisory & technical5.5%5.3%
Semi-routine10.4%11.3%
Routine9.8%12%
Never worked & long-term unemployed5.8%8.5%
Full-time students3.9%7.7%
Education

Highest qualification

Across England, 33.9% of adults hold a degree or equivalent; DY14 is broadly in line with that, at 31.8%. 19.1% have no qualifications.

DY14England
Degree level or above31.8%33.9%
A level or equivalent16.4%16.9%
GCSE grade 4/C or above14%13.3%
Below GCSE grade 4/C9.7%9.7%
Apprenticeship6.1%5.3%
Other qualifications2.8%2.8%
No qualifications19.1%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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