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Postcode · Kidderminster

Affluence in DY11 5JJ

How DY11 5JJ ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Franche
Council
Wyre Forest
Region
West Midlands
Neighbourhood population
1,279 (2024)
Deprivation

How well off DY11 5JJ is

On the English Indices of Deprivation 2025, the DY11 5JJ area scores 9.0 out of 10, placing it among the most affluent fifth of England. Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
9.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Education and skills6.0
  • Employment7.0
  • Health and disability7.0
  • Barriers to housing and services7.0
  • Living environment7.0
  • Children in low-income families8.0
  • Income9.0
  • Crime9.0
  • Older people in low-income households10.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£46,401
Before tax, all sources
England
£55,856
Below the national average
Higher than
31%
Of neighbourhoods in England and Wales
Work

Who is in work

48.1% of adults in the DY11 5JJ area are in work, below the England average of 55.7%. 41.5% are retired and 2.5% are full-time students.

DY11 5JJEngland
Employee, full-time29.3%34.3%
Employee, part-time11.8%11.9%
Self-employed7%9.5%
Unemployed1%2.9%
Full-time student2.5%7.9%
Retired41.5%21.5%
Looking after home or family3.1%4.8%
Long-term sick or disabled2.5%4.1%
Other1.3%3.1%
Occupations

Social grade

29.7% of adults in the DY11 5JJ area work in managerial or professional jobs, broadly in line with the England average of 33.2%.

DY11 5JJEngland
Higher managerial & professional9.2%13.2%
Lower managerial & professional20.6%19.9%
Intermediate14.8%11.4%
Small employers & self-employed11.4%10.6%
Lower supervisory & technical6.9%5.3%
Semi-routine14.4%11.3%
Routine14.1%12%
Never worked & long-term unemployed6.2%8.5%
Full-time students2.5%7.7%
Education

Highest qualification

25% of adults in the DY11 5JJ area hold a degree or equivalent, below the England average of 33.9%. 21.2% have no qualifications.

DY11 5JJEngland
Degree level or above25%33.9%
A level or equivalent16.7%16.9%
GCSE grade 4/C or above13.5%13.3%
Below GCSE grade 4/C11.7%9.7%
Apprenticeship8.7%5.3%
Other qualifications3.2%2.8%
No qualifications21.2%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around DY11 5JJ (Franche) (about 1,279 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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