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Postcode district · Kidderminster

Affluence in DY10

How DY10 ranks on deprivation and income, and the work and qualifications behind it.

Council
Wyre Forest
Region
West Midlands
Population
52,553 (2024)
Deprivation

How well off DY10 is

On the English Indices of Deprivation 2025, DY10 averages decile 5.7 of 10 — close to the middle of the range for England. The index ranks places within England only, so it can't be compared across the UK's nations.

Average decile
5.7/ 10
Most deprivedLeast deprived
Its 33 neighbourhoods by decile
12345678910
Most deprivedLeast deprived
By domain, most deprived first
  • Education and skills5.3
  • Living environment5.3
  • Employment5.4
  • Children in low-income families5.5
  • Health and disability5.6
  • Income5.8
  • Crime6.2
  • Barriers to housing and services6.2
  • Older people in low-income households6.4
Income

Household income

ONS's estimate of mean household income before tax, 2022/23. Published for neighbourhoods of around 7,000 people; areas spanning several are weighted by households.

Average a year
£50,464
Before tax, all sources
England
£55,856
Below the national average
Percentile
43
Higher than this share of neighbourhoods in England and Wales
Work

Who is in work

Across England, 55.7% of adults are in work; DY10 is broadly in line with that, at 54.8%. 27.1% are retired and 5.2% are full-time students.

DY10England
Employee, full-time32.8%34.3%
Employee, part-time12.2%11.9%
Self-employed9.8%9.5%
Unemployed2.5%2.9%
Full-time student5.2%7.9%
Retired27.1%21.5%
Looking after home or family4.1%4.8%
Long-term sick or disabled3.8%4.1%
Other2.5%3.1%
Occupations

Social grade

Across England, 33.2% of adults work in managerial or professional jobs; DY10 is broadly in line with that, at 33.3%.

DY10England
Higher managerial & professional13%13.2%
Lower managerial & professional20.3%19.9%
Intermediate11.7%11.4%
Small employers & self-employed11.9%10.6%
Lower supervisory & technical5.8%5.3%
Semi-routine12.3%11.3%
Routine12.5%12%
Never worked & long-term unemployed7.3%8.5%
Full-time students5%7.7%
Education

Highest qualification

Across England, 33.9% of adults hold a degree or equivalent; DY10 is below that, at 29.6%. 19.7% have no qualifications.

DY10England
Degree level or above29.6%33.9%
A level or equivalent17.1%16.9%
GCSE grade 4/C or above14.9%13.3%
Below GCSE grade 4/C10.1%9.7%
Apprenticeship6.1%5.3%
Other qualifications2.6%2.8%
No qualifications19.7%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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