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Postcode district · Kidderminster

Affluence in DY10

How DY10 ranks on deprivation and income, and the work and qualifications behind it.

Council
Wyre Forest
Region
West Midlands
Population
52,553 (2024)
Deprivation

How well off DY10 is

On the English Indices of Deprivation 2025, DY10 scores 5.7 out of 10, placing it close to the middle of the range for England. Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
5.7/ 10
Most deprivedLeast deprived
Its 33 neighbourhoods, from 1 to 10
12345678910
Most deprivedLeast deprived
By category, lowest first
  • Education and skills5.3
  • Living environment5.3
  • Employment5.4
  • Children in low-income families5.5
  • Health and disability5.6
  • Income5.8
  • Crime6.2
  • Barriers to housing and services6.2
  • Older people in low-income households6.4
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£50,464
Before tax, all sources
England
£55,856
Below the national average
Higher than
43%
Of neighbourhoods in England and Wales
Work

Who is in work

54.8% of adults in DY10 are in work, broadly in line with the England average of 55.7%. 27.1% are retired and 5.2% are full-time students.

DY10England
Employee, full-time32.8%34.3%
Employee, part-time12.2%11.9%
Self-employed9.8%9.5%
Unemployed2.5%2.9%
Full-time student5.2%7.9%
Retired27.1%21.5%
Looking after home or family4.1%4.8%
Long-term sick or disabled3.8%4.1%
Other2.5%3.1%
Occupations

Social grade

33.3% of adults in DY10 work in managerial or professional jobs, broadly in line with the England average of 33.2%.

DY10England
Higher managerial & professional13%13.2%
Lower managerial & professional20.3%19.9%
Intermediate11.7%11.4%
Small employers & self-employed11.9%10.6%
Lower supervisory & technical5.8%5.3%
Semi-routine12.3%11.3%
Routine12.5%12%
Never worked & long-term unemployed7.3%8.5%
Full-time students5%7.7%
Education

Highest qualification

29.6% of adults in DY10 hold a degree or equivalent, below the England average of 33.9%. 19.7% have no qualifications.

DY10England
Degree level or above29.6%33.9%
A level or equivalent17.1%16.9%
GCSE grade 4/C or above14.9%13.3%
Below GCSE grade 4/C10.1%9.7%
Apprenticeship6.1%5.3%
Other qualifications2.6%2.8%
No qualifications19.7%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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