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Postcode · Kidderminster

Affluence in DY10 4JD

How DY10 4JD ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Hartlebury & Wychbold
Council
Wychavon
Region
West Midlands
Neighbourhood population
3,247 (2024)
Deprivation

How well off DY10 4JD is

On the English Indices of Deprivation 2025, the DY10 4JD area scores 7.0 out of 10, placing it more affluent than most of England. Its lowest-scoring category is barriers to housing and services (2.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
7.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Barriers to housing and services2.0
  • Living environment5.0
  • Children in low-income families5.0
  • Income6.0
  • Employment7.0
  • Education and skills7.0
  • Health and disability7.0
  • Older people in low-income households8.0
  • Crime9.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£59,520
Before tax, all sources
England
£55,856
Above the national average
Higher than
66%
Of neighbourhoods in England and Wales
Work

Who is in work

59.3% of adults in the DY10 4JD area are in work, broadly in line with the England average of 55.7%. 26% are retired and 5.1% are full-time students.

DY10 4JDEngland
Employee, full-time36.7%34.3%
Employee, part-time10.8%11.9%
Self-employed11.9%9.5%
Unemployed2.1%2.9%
Full-time student5.1%7.9%
Retired26%21.5%
Looking after home or family4%4.8%
Long-term sick or disabled1.3%4.1%
Other2.2%3.1%
Occupations

Social grade

41.7% of adults in the DY10 4JD area work in managerial or professional jobs, above the England average of 33.2%.

DY10 4JDEngland
Higher managerial & professional19.6%13.2%
Lower managerial & professional22.1%19.9%
Intermediate11.5%11.4%
Small employers & self-employed15.2%10.6%
Lower supervisory & technical4.2%5.3%
Semi-routine8.6%11.3%
Routine8.1%12%
Never worked & long-term unemployed5.9%8.5%
Full-time students4.8%7.7%
Education

Highest qualification

39.8% of adults in the DY10 4JD area hold a degree or equivalent, above the England average of 33.9%. 14.9% have no qualifications.

DY10 4JDEngland
Degree level or above39.8%33.9%
A level or equivalent16.9%16.9%
GCSE grade 4/C or above14.1%13.3%
Below GCSE grade 4/C8%9.7%
Apprenticeship4.6%5.3%
Other qualifications1.8%2.8%
No qualifications14.9%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around DY10 4JD (Hartlebury & Wychbold) (about 3,247 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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