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Postcode · Kidderminster

Affluence in DY10 4BP

How DY10 4BP ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Wolverley, Cookley & Blakedown
Council
Wyre Forest
Region
West Midlands
Neighbourhood population
1,617 (2024)
Status
No longer in use
Deprivation

How well off DY10 4BP is

On the English Indices of Deprivation 2025, the DY10 4BP area scores 5.0 out of 10, placing it close to the middle of the range for England. Its lowest-scoring category is barriers to housing and services (1.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
5.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Barriers to housing and services1.0
  • Older people in low-income households4.0
  • Employment5.0
  • Living environment5.0
  • Income6.0
  • Education and skills6.0
  • Crime7.0
  • Health and disability8.0
  • Children in low-income families9.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£52,169
Before tax, all sources
England
£55,856
Below the national average
Higher than
48%
Of neighbourhoods in England and Wales
Work

Who is in work

49.1% of adults in the DY10 4BP area are in work, below the England average of 55.7%. 27.5% are retired and 11.2% are full-time students.

DY10 4BPEngland
Employee, full-time26.5%34.3%
Employee, part-time10%11.9%
Self-employed12.5%9.5%
Unemployed1.3%2.9%
Full-time student11.2%7.9%
Retired27.5%21.5%
Looking after home or family3.7%4.8%
Long-term sick or disabled3.9%4.1%
Other3.2%3.1%
Occupations

Social grade

35.3% of adults in the DY10 4BP area work in managerial or professional jobs, broadly in line with the England average of 33.2%.

DY10 4BPEngland
Higher managerial & professional15.4%13.2%
Lower managerial & professional19.9%19.9%
Intermediate8.4%11.4%
Small employers & self-employed15.8%10.6%
Lower supervisory & technical4.4%5.3%
Semi-routine8.5%11.3%
Routine9.9%12%
Never worked & long-term unemployed6.7%8.5%
Full-time students11%7.7%
Education

Highest qualification

30.3% of adults in the DY10 4BP area hold a degree or equivalent, broadly in line with the England average of 33.9%. 21.5% have no qualifications.

DY10 4BPEngland
Degree level or above30.3%33.9%
A level or equivalent14.3%16.9%
GCSE grade 4/C or above16.5%13.3%
Below GCSE grade 4/C10.8%9.7%
Apprenticeship5.2%5.3%
Other qualifications1.3%2.8%
No qualifications21.5%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around DY10 4BP (Wolverley, Cookley & Blakedown) (about 1,617 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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