Affluence in DE15
How DE15 ranks on deprivation and income, and the work and qualifications behind it.
- Council
- East Staffordshire
- Region
- West Midlands
- Population
- 36,625 (2024)
How well off DE15 is
On the English Indices of Deprivation 2025, DE15 scores 5.6 out of 10, placing it close to the middle of the range for England. Scores are ranked within England only, so they can’t be compared across UK nations.
- Health and disability4.6
- Education and skills4.8
- Children in low-income families5.2
- Income5.4
- Employment5.4
- Crime5.6
- Older people in low-income households6.2
- Living environment6.6
- Barriers to housing and services6.7
Household income
Average yearly household income before tax (2022/23), estimated for local neighbourhoods.
Who is in work
56.5% of adults in DE15 are in work, broadly in line with the England average of 55.7%. 24.8% are retired and 5.1% are full-time students.
Social grade
28.7% of adults in DE15 work in managerial or professional jobs, below the England average of 33.2%.
Highest qualification
27.6% of adults in DE15 hold a degree or equivalent, below the England average of 33.9%. 19.7% have no qualifications.
Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.