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Postcode district · Gravesend

Affluence in DA12

How DA12 ranks on deprivation and income, and the work and qualifications behind it.

Council
Gravesham
Region
South East
Population
61,835 (2024)
Deprivation

How well off DA12 is

On the English Indices of Deprivation 2025, DA12 scores 4.7 out of 10, placing it close to the middle of the range for England. Its lowest-scoring category is crime (3.1 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
4.7/ 10
Most deprivedLeast deprived
Its 35 neighbourhoods, from 1 to 10
12345678910
Most deprivedLeast deprived
By category, lowest first
  • Crime3.1
  • Education and skills4.1
  • Barriers to housing and services4.6
  • Employment4.8
  • Income5.0
  • Health and disability5.1
  • Children in low-income families5.2
  • Older people in low-income households5.3
  • Living environment6.3
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£56,422
Before tax, all sources
England
£55,856
Above the national average
Higher than
59%
Of neighbourhoods in England and Wales
Work

Who is in work

57.9% of adults in DA12 are in work, broadly in line with the England average of 55.7%. 19.5% are retired and 6.3% are full-time students.

DA12England
Employee, full-time35.1%34.3%
Employee, part-time12.5%11.9%
Self-employed10.3%9.5%
Unemployed3.5%2.9%
Full-time student6.3%7.9%
Retired19.5%21.5%
Looking after home or family5.5%4.8%
Long-term sick or disabled3.8%4.1%
Other3.5%3.1%
Occupations

Social grade

28.5% of adults in DA12 work in managerial or professional jobs, below the England average of 33.2%.

DA12England
Higher managerial & professional9.7%13.2%
Lower managerial & professional18.8%19.9%
Intermediate12.1%11.4%
Small employers & self-employed11.5%10.6%
Lower supervisory & technical6%5.3%
Semi-routine12.6%11.3%
Routine14.1%12%
Never worked & long-term unemployed9.1%8.5%
Full-time students6%7.7%
Education

Highest qualification

26.9% of adults in DA12 hold a degree or equivalent, below the England average of 33.9%. 20.6% have no qualifications.

DA12England
Degree level or above26.9%33.9%
A level or equivalent16.5%16.9%
GCSE grade 4/C or above14.8%13.3%
Below GCSE grade 4/C11.8%9.7%
Apprenticeship5.8%5.3%
Other qualifications3.6%2.8%
No qualifications20.6%18.1%

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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