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Postcode · Rugby

Affluence in CV21 4BB

How CV21 4BB ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
Hillmorton
Council
Rugby
Region
West Midlands
Neighbourhood population
2,381 (2024)
Deprivation

How well off CV21 4BB is

On the English Indices of Deprivation 2025, the CV21 4BB area averages decile 9.0 of 10 — among the most affluent fifth of England. The index ranks places within England only, so it can't be compared across the UK's nations.

Average decile
9.0/ 10
Most deprivedLeast deprived
By domain, most deprived first
  • Barriers to housing and services5.0
  • Income7.0
  • Crime7.0
  • Older people in low-income households7.0
  • Employment8.0
  • Education and skills8.0
  • Health and disability8.0
  • Living environment8.0
  • Children in low-income families8.0
Income

Household income

ONS's estimate of mean household income before tax, 2022/23. Published for neighbourhoods of around 7,000 people; areas spanning several are weighted by households.

Average a year
£54,192
Before tax, all sources
England
£55,856
Below the national average
Percentile
53
Higher than this share of neighbourhoods in England and Wales
Work

Who is in work

Across England, 55.7% of adults are in work; the CV21 4BB area is above that, at 63%. 22.8% are retired and 5.8% are full-time students.

CV21 4BBEngland
Employee, full-time43.9%34.3%
Employee, part-time11.4%11.9%
Self-employed7.6%9.5%
Unemployed1.7%2.9%
Full-time student5.8%7.9%
Retired22.8%21.5%
Looking after home or family2.7%4.8%
Long-term sick or disabled2.9%4.1%
Other1.2%3.1%
Occupations

Social grade

Across England, 33.2% of adults work in managerial or professional jobs; the CV21 4BB area is above that, at 40.1%.

CV21 4BBEngland
Higher managerial & professional15.1%13.2%
Lower managerial & professional25%19.9%
Intermediate13.3%11.4%
Small employers & self-employed8.7%10.6%
Lower supervisory & technical5.8%5.3%
Semi-routine8.8%11.3%
Routine13%12%
Never worked & long-term unemployed4.9%8.5%
Full-time students5.5%7.7%
Education

Highest qualification

Across England, 33.9% of adults hold a degree or equivalent; the CV21 4BB area is broadly in line with that, at 37.1%. 13.4% have no qualifications.

CV21 4BBEngland
Degree level or above37.1%33.9%
A level or equivalent18.8%16.9%
GCSE grade 4/C or above13.3%13.3%
Below GCSE grade 4/C8.2%9.7%
Apprenticeship7.2%5.3%
Other qualifications2%2.8%
No qualifications13.4%18.1%
About these figures

Census figures aren't published for single postcodes, so everything on this tab describes the neighbourhood CV21 4BB sits in (Hillmorton): about 2,381 residents.

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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