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Postcode · Wirral

Affluence in CH48 4DY

How CH48 4DY ranks on deprivation and income, and the work and qualifications behind it.

Neighbourhood
West Kirby
Council
Wirral
Region
North West
Neighbourhood population
1,610 (2024)
Deprivation

How well off CH48 4DY is

On the English Indices of Deprivation 2025, the CH48 4DY area scores 6.0 out of 10, placing it close to the middle of the range for England. Its lowest-scoring category is living environment (2.0 out of 10). Scores are ranked within England only, so they can’t be compared across UK nations.

Overall score
6.0/ 10
Most deprivedLeast deprived
By category, lowest first
  • Living environment2.0
  • Crime3.0
  • Health and disability5.0
  • Older people in low-income households6.0
  • Income7.0
  • Employment7.0
  • Children in low-income families8.0
  • Education and skills9.0
  • Barriers to housing and services10.0
Income

Household income

Average yearly household income before tax (2022/23), estimated for local neighbourhoods.

Annual income
£50,241
Before tax, all sources
England
£55,856
Below the national average
Higher than
42%
Of neighbourhoods in England and Wales
Work

Who is in work

53.3% of adults in the CH48 4DY area are in work, broadly in line with the England average of 55.7%. 30.1% are retired and 6.4% are full-time students.

CH48 4DYEngland
Employee, full-time31.6%34.3%
Employee, part-time11.2%11.9%
Self-employed10.5%9.5%
Unemployed2.2%2.9%
Full-time student6.4%7.9%
Retired30.1%21.5%
Looking after home or family2.6%4.8%
Long-term sick or disabled2.2%4.1%
Other3.1%3.1%
Occupations

Social grade

47.8% of adults in the CH48 4DY area work in managerial or professional jobs, well above the England average of 33.2%.

CH48 4DYEngland
Higher managerial & professional23.7%13.2%
Lower managerial & professional24.1%19.9%
Intermediate10.8%11.4%
Small employers & self-employed11.1%10.6%
Lower supervisory & technical2.8%5.3%
Semi-routine9.1%11.3%
Routine6.5%12%
Never worked & long-term unemployed5.8%8.5%
Full-time students6.1%7.7%
Education

Highest qualification

50.8% of adults in the CH48 4DY area hold a degree or equivalent, well above the England average of 33.9%. 10.1% have no qualifications.

CH48 4DYEngland
Degree level or above50.8%33.9%
A level or equivalent14%16.9%
GCSE grade 4/C or above12.6%13.3%
Below GCSE grade 4/C5.9%9.7%
Apprenticeship4.8%5.3%
Other qualifications1.8%2.8%
No qualifications10.1%18.1%
About these figures

Census figures aren’t published for single postcodes, so the neighbourhood figures on this tab cover the area around CH48 4DY (West Kirby) (about 1,610 residents).

Sources: English Indices of Deprivation 2025; ONS small area income estimates; Census 2021 (ONS). Open Government Licence v3.0.

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